Industrial design studio based in Rome, Italy, developing physical products from first concept to production for international companies. The agency connects European design culture with Asian manufacturing capabilities.
SECCI Concept Design is an industrial design studio based in Rome, Italy, founded in 2015. The agency works with international companies to develop physical products from the first concept to production, covering product strategy, industrial design, user experience, CMF design, 3D development, prototyping coordination, and production support.
The agency operates with under 49 employees and a minimum project budget of $1,000 to $10,000, with an average hourly rate of $70. Headquarters are located at Via Di Generosa, 3, Rome, 00148, Italy, with an additional office in Shenzhen, China, supporting the connection between European design and Asian manufacturing.
Services span product design, branding, graphic design, logo design, business consulting, and market research. Areas of expertise include 3D modeling, engineering design, industrial design, product prototyping, brand design, AI creative, AI market research, and observational research.
The agency serves consumer goods, design, electronics, health care, hardware and networking, home and garden, manufacturing, wellness and fitness, and sports industries. Client types include startups, small businesses, medium businesses, and enterprise or corporate organizations.
Representative portfolio projects include the O-Mix and Be-Tech r2 Smart Lock, each completed within a $5K to $20K budget over five months. Clients include Nues Vapes, Globaltech, Be-Tech, Assiduous tech, Airlux, Macom, and Wartmann. The agency has received an iF Design Award 2026 and the Eccellenze Design Lazio 2025 award.
The team includes founder and design director Enrico Secci with over 15 years of experience in physical product development, mechanical designer Neo Chen, senior designer Laura Spinaci, and sourcing manager Darren Ding based in Dongguan, China, who leads supplier scouting, negotiation, and quality control.
Services
- Product Design
- Design Services
- Creative Services
- Logo Design
- Branding
- Graphic Design
- Business Consulting
- Market Research
Industries Served
Team Size
Pros
- Bridges European design culture with Asian manufacturing capabilities through a sourcing manager based in China
- Real Design approach covers function, materials, production technologies, cost targets, tooling, and market positioning