Mystrika
Searchly is a search-focused digital marketing agency specializing exclusively in SEO and Google Ads for SMB clients. Founded in 2023, the agency combines senior-level SEO expertise with AI-augmented execution. Services include technical SEO audits, on-page optimisation, content strategy, Google Ads management, CRO, and Answer Engine Optimisation.
Searchly is a search-focused digital marketing agency founded in 2023, headquartered in Cape Town, South Africa. The agency was built on the premise that most businesses do not need a full-service agency but rather genuine search expertise delivered fast and transparently. Searchly specializes exclusively in SEO and Google Ads for SMB clients across South Africa and beyond.
The agency operates with a team of under 49 employees and maintains a minimum project budget of $1,000 to $10,000 with an average hourly rate of $35. Searchly emphasizes a senior practitioner-led model where a seasoned expert handles accounts rather than a junior account manager. The agency uses AI-augmented execution to research, analyze, propose, and verify at a pace that traditional agencies struggle to match.
Searchly's service offerings include technical SEO audits, on-page optimisation, content strategy, Google Ads management (Search, Display, Shopping, Performance Max, and Remarketing), Conversion Rate Optimisation (CRO), and Answer Engine Optimisation for AI-powered search. Areas of expertise within digital marketing cover inbound marketing, lead generation, and performance marketing. PPC expertise includes Google Ads and Google Shopping, while SEO expertise spans international SEO, link building, local optimization, on-page optimization, SEO consulting, and technical SEO.
The agency serves a diverse range of industries including eCommerce, retail, health care, wellness & fitness, food and beverage, beauty, legal, real estate, corporate services, and hospitality. Client types include startups, small businesses, and medium businesses. Searchly builds all campaigns and assets within client accounts, ensuring clients retain ownership of all data, campaigns, and creative assets.
Searchly differentiates itself through transparent reporting, a data-first approach, and no lock-in contracts. Every recommendation is backed by search data, and clients are kept informed of all actions taken and the reasoning behind them. The agency's focus on search-only services allows it to go deeper than generalist agencies.
As of the profile date, no Google reviews are available for Searchly. The agency's portfolio includes work for clients in eCommerce, corporate services, and retail industries, though specific results are not detailed on the DesignRush profile.
Services
- CRO
- Digital Marketing
- SEO
- PPC
- Content Marketing
- eCommerce
Industries Served
Team Size
Pros
- Senior practitioner leads all accounts, not a junior account manager
- No lock-in contracts; month-to-month engagement
- Transparent reporting with clear explanations of actions taken
- Data-first approach with every recommendation backed by search data
- AI-augmented execution for faster research and analysis