Ryppl Branding

Ryppl Branding is a brand strategy consultancy founded in 2017 and headquartered in Melbourne, Australia. Led by founder Axel Dench, a former professional athlete turned brand strategist, the agency helps organizations move beyond generic messaging to find a distinct brand edge. Ryppl Branding positions itself as a strategic partner for in-house teams, offering senior-level thinking without the overhead of a large agency.

The agency operates with a team size under 49 employees and maintains a minimum project budget of $10,000 to $25,000 with an average hourly rate of $250. Ryppl Branding is small by design, emphasizing zero handballing and bespoke flexibility to integrate seamlessly with client teams. The agency's approach focuses on uncovering a single brand-owned idea and building purpose, positioning, customer value propositions, tone of voice, messaging frameworks, and brand architecture around it.

Ryppl Branding offers a range of services including branding, market research, creative services, logo design, graphic design, print design, package design, and video production. Areas of expertise include B2B branding, brand design, brand messaging, brand positioning, brand strategy, naming, creative copywriting, creative strategy, casting, editing, film production, photography, illustration, visual communication, interviews, market analysis, observational research, and surveys.

The agency serves a diverse set of industries including education, corporate services, higher education, travel, energy & mining, government, construction, nonprofit, consumer goods, and manufacturing. Client types range from startups and small businesses to medium businesses and enterprise/corporate organizations. Notable clients include IDP Education, Back-Roads Touring, RPM Group, Victorian State Government, Vision Australia, IGA, Contiki, Philips, Caterpillar, and University of Melbourne.

DesignRush reviews from clients such as Michelle Callanan (Global Marketing Director at IDP Education) and Jeremy Newstead (General Manager at Helia EHS) highlight the agency's thorough strategic direction, deep understanding of client businesses, and ability to create future-proof brand architectures. Clients report high satisfaction with the collaborative process and the resulting brand identities that resonate with global audiences.

Ryppl Branding's portfolio includes projects like the IDP Brand Strategy, Values Design and EVP and Rebrand for Helia EHS, and Brand Proposition & Strategy for Back-Roads Touring. These projects demonstrate the agency's capability to handle complex brand refreshes, rebranding, and strategic positioning for organizations of various sizes and sectors.