Riset Prima Asia

Riset Prima Asia is a market research and consulting agency founded in 2023, headquartered remotely in Surabaya, Indonesia. The agency specializes in helping international companies expand into Asian markets by providing in-depth market analysis, competitor benchmarking, and customized go-to-market strategies. With a team of under 49 employees, the agency operates with a minimum project budget under $1,000 and an average hourly rate of $45.

The agency was founded by Helena Tipawael, a consultant with over eight years of experience and degrees in International Affairs and Entrepreneurship. She holds certifications from Yale and QUT and is fluent in English, Bahasa, and Mandarin. The founding mission extends beyond business: the agency aims to contribute to Indonesia's growth by creating job opportunities, inspiring critical thinking, and empowering young Indonesians.

Riset Prima Asia offers services in digital marketing, market research, business consulting, and go-to-market strategy. Its areas of expertise include construction marketing, education digital marketing, and marketing strategy. The agency serves a diverse range of industries including eCommerce, corporate services, energy and mining, beauty, fashion, education, consumer goods, and construction.

The agency works primarily with startups, small businesses, and medium businesses. Notable clients include Vitera, Dr Talks, Odette Capital, CASIO Waste Management, PT. ADS, Timedoor Academy, Right Impact, ESG Green Fund, Submittable, and Del Boca Vista. Portfolio examples include a go-to-market strategy for Vitera's Indonesian expansion and a market entry project for MLM beauty products from China to Indonesia, both completed in 2024 with budgets under $5,000.

Riset Prima Asia positions itself as a bridge between Western and Eastern markets, emphasizing deep local insights and proven expertise across industries such as AI, tech, edtech, healthcare, beauty, SaaS, and sustainability. The agency's approach focuses on simplifying complex market landscapes into clear, actionable steps for long-term business success.

No Google reviews are available for Riset Prima Asia at this time. The agency's reputation is built on its founders' credentials, community-focused mission, and demonstrated portfolio of market entry projects for international clients.