Mystrika
RICH is a Dubai-based marketing agency that builds and runs high-performance in-house marketing teams for mid to large sized companies across the UAE and GCC. The agency combines CMO-level strategy, creative execution, and regional market insight to turn marketing into a profit engine.
RICH is a Dubai-based marketing agency founded in 2025 by Mike Rich, a marketing leader with over 20 years of experience including a role as Group CMO of Aramex. The agency is headquartered at Shatha Tower in Media City, Dubai, United Arab Emirates, and positions itself as a premium partner for building high-performance in-house marketing teams.
The agency employs under 49 people and works with a minimum budget of $1,000 to $10,000, with hourly rates available on inquiry. RICH operates regional teams in Egypt, South Africa, and Lebanon, and serves mid to large sized companies across the UAE and GCC.
RICH's service offering spans digital marketing, digital strategy, social media marketing, video marketing, branding, creative services, web design, conversion rate optimization, and AI development. Areas of expertise include AI automation and consulting, brand strategy and positioning, B2B and performance marketing, PPC across Google, Facebook, Instagram, and LinkedIn, SEO including generative engine optimization, and video production.
The agency serves clients across automotive, consumer goods, corporate services, eCommerce, government, hospitality, luxury, travel, real estate, and transportation and logistics. Client types include startups, small businesses, medium businesses, and enterprise or corporate organizations. Named clients include Pulse Radiology, MetaVida, Mezza, Yojo, Muir, GoSolr, Rakez, DPD, and Innovaite.
No Google reviews are available for RICH on DesignRush, so no client review sentiment can be reported. The agency's model focuses on embedding a fully functional marketing department into client businesses, including hiring and training in-house teams, fixing existing marketing setups, or running a fully managed in-house agency model.
Services
- Digital Marketing
- Digital Strategy
- Social Media Marketing
- Video Marketing
- Branding
- Creative Services
- Digital Services
- Web Design
- CRO
- AI Development
Industries Served
Team Size
Pros
- Founder Mike Rich brings over 20 years of marketing leadership including Group CMO of Aramex
- Regional teams in Egypt, South Africa, and Lebanon support GCC-wide delivery
- Full in-house marketing department model reduces reliance on traditional agencies