Mystrika
RFI Asia is Ruder Finn's award-winning, full-service digital marketing and branding division, established in 2013. The agency runs strategic, evidence-based campaigns using immersive storytelling techniques including virtual, augmented and mixed reality. Major clients include CLP, HSBC, Edrington, Hublot, and Marriott Bonvoy.
RFI Asia is the award-winning digital marketing and branding division of Ruder Finn, founded in 2013. The agency operates as a full-service partner, combining strategic thinking with creative execution across multiple channels. Its tagline "Where IQ Meets EQ" reflects a balance of analytical rigor and emotional storytelling.
The agency is headquartered in Hong Kong and employs a team of under 49 professionals. Both the minimum project budget and average hourly rate are listed as "Inquire," indicating that pricing is customized per engagement. RFI Asia has been recognized with multiple industry awards, including Financial Services Winner 2021, Best Integrated Marketing Campaign Gold 2021, and Best Brand Building and/or Awareness Campaign 2021.
RFI Asia's service offerings include digital services, branding, and social media marketing. The agency specializes in brand strategy and leverages immersive storytelling techniques such as virtual, augmented, and mixed reality. Portfolio examples include a digital activation and marketing campaign for The Macallan Harmony Collection, a customer-centric digital transformation project, and a brand transformation for CLPe Solutions.
The agency serves a diverse set of industries, with notable clients spanning banking (HSBC, Dah Sing Bank), energy (CLP), hospitality (Marriott International), luxury goods (Hublot, Edrington Group), and financial services (EquitiesFirst). Other clients include L'Oreal Group and Classified Group. RFI Asia has also been appointed as the official marketing and PR agency for the Gay Games Hong Kong.
Client feedback on Google is overwhelmingly positive, with a 4.9 rating from 7 reviews. Reviewers describe the agency as professional, efficient, timely, and insightful, noting that collaboration is smooth and results are sales-driven. No negative reviews are present in the profile.
The agency's press mentions cover topics such as brand communication during crises, gender discrimination in marketing, and the effectiveness of "Japanising" brands for Hong Kong consumers. These appearances demonstrate RFI Asia's thought leadership in the regional marketing and PR landscape.
Services
- Digital Services
- Branding
- Social Media Marketing
Industries Served
Team Size
Pros
- Professional and efficient project execution
- Insightful and sales-driven solutions
- Timely and collaborative approach
Client Review Analysis
Clients consistently praise RFI Asia for professionalism, efficiency, and insightful solutions. Google rating is 4.9 out of 5 based on 7 reviews.