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REPLUG is a Berlin-based 360° app marketing consulting agency. They help mobile-first and traditional companies launch, scale, and optimize their mobile app growth through a transparent, data-driven approach.
REPLUG is a Berlin-based 360° app marketing consulting agency founded in 2020. The agency helps mobile-first and traditional companies launch, scale, and optimize their mobile app growth through a transparent, data-driven approach. REPLUG has been recognized as a leading international app marketing consulting agency, winning awards such as Top Global App Marketing Agency (Clutch, 2024) and Top Mobile Marketing Agency (Business of Apps, 2021-2023).
The agency employs under 49 people and requires inquiry for both minimum budget and hourly rate. REPLUG's team includes co-founders Lorenzo Rossi and Luca Mastrorocco, along with specialists in mobile marketing, ASO, and paid user acquisition. The agency has worked with brands like Intesa Sanpaolo, Bolt, Le Figaro, redBit games, McDonalds, Satispay, BILD, and Mediaset.
REPLUG offers six core service areas: growth consulting (app growth audit, launch support, subscription optimization), app store optimization (managed ASO, A/B testing, screenshots), paid user acquisition (campaign management across Meta, Google, Apple, TikTok, Twitter, Snap, Reddit, and more), OEM advertising (access to 1.5+ billion devices across 80+ countries), martech infrastructure (iOS 14/SKAN support, tracking health check, data strategy), and a creative studio (2D/3D asset design, ad copy strategy).
The agency serves a wide range of industries including gaming, wellness & fitness, delivery & takeaway, eCommerce, education, entertainment, fintech, music, and transportation & logistics. Client types range from startups to enterprise/corporate organizations.
Client reviews on DesignRush are consistently positive, with a 4.8 rating from 7 reviews. One Google review from PhotoSì highlights a 53.9% decrease in CPA and 1170% increase in ROI through a TikTok influencer strategy. Other clients praise REPLUG's proactive communication, fast response times, and data-driven approach that delivers measurable results.
REPLUG's portfolio includes case studies such as Halbestunde (iOS 14+ campaign measurement), Winelivery (CRM strategy), ODXClub (user acquisition scaling), Fonos (Vietnamese market dominance), and Jelly Juice (global user acquisition). The agency also provides press mentions and has been featured on DesignRush for its playbook on mobile paid user acquisition and results for InvoiceASAP.
Services
- Digital Marketing
- PPC
- Social Media Marketing
- Direct Marketing
- CRO
- Graphic Design
- Creative Services
- Digital Strategy
- Digital Services
Industries Served
Team Size
Pros
- Data-driven approach with measurable results, as shown by PhotoSì's 53.9% CPA decrease and 1170% ROI increase.
- Proactive communication and fast response times, noted by a gaming client.
Client Review Analysis
PhotoSì reported a 53.9% decrease in CPA and 1170% increase in ROI through REPLUG's TikTok and influencer strategy.