Proper Propaganda

Proper Propaganda is a public relations agency founded in 2011, specializing in consumer technology brands. The agency positions itself as an "un-PR" firm that prioritizes measurable growth over traditional marketing theater. It combines classic PR fundamentals with performance-driven tactics, influencer partnerships, and AI search optimization to help tech companies win attention, authority, and market share.

The agency is headquartered in Montreal, Canada, with a virtual office in Vancouver. It employs fewer than 49 people and operates with a senior-led model, ensuring that every engagement is managed by experienced operators. Proper Propaganda's minimum project budget ranges from $10,000 to $25,000, and hourly rates are available upon inquiry.

Proper Propaganda's services include brand narrative development, classic PR, performance PR, influencer relations, and AI search (GEO). The agency helps clients secure media placements, affiliate-driven product placements, creator programs, and trains AI models such as ChatGPT, Google AIO, and Perplexity to correctly understand and recommend brands. Its areas of expertise include digital PR.

The agency serves a wide range of industries, including consumer goods, electronics, AI, eCommerce, hobbies and gifts, home and garden, pets, recreation and travel, wellness and fitness, and design. Client types include startups, small businesses, medium businesses, and enterprise or corporate clients. Proper Propaganda has worked with notable clients such as Keychron, HOTO Tools, HOVERAir, HAX, Velotric, Urevo, Xiaomi, Esso, Vrvana, and Turkish Airlines.

Proper Propaganda's leadership includes founder Jackson Wightman, who is co-author of The Tech PR Playbook, and managing partner Borjana Slipicevic, who leads the Vancouver office. The agency has been featured in several podcasts and media outlets discussing AI's impact on PR and answer engine optimization. No Google reviews are available for the agency at this time.

The agency is best suited for consumer technology startups and scale-ups that want measurable PR results backed by senior talent and modern AI-driven strategies. Proper Propaganda's approach is designed for companies launching new products, expanding into new regions, preparing to fundraise, or aiming to dominate their market space.