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Precision Consulting is a psychology-driven CRO and UX/UI consultancy founded by Ammarah Ahmed, a former commercial operator with over a decade of experience across major tech platforms in MENA and APAC. The consultancy works with growth-stage businesses across e-commerce, SaaS, and service industries, focusing on UX audits, conversion strategy, UI design, and product experience improvements grounded in behavioural science.
Precision Consulting is a psychology-driven CRO and UX/UI consultancy founded in 2022 by Ammarah Ahmed, a former commercial operator with over a decade of experience across major tech platforms in MENA and APAC, including Delivery Hero and Alibaba Group. Ahmed led large teams across 15 markets, owned P&Ls, and built products used by millions before founding Precision.
The consultancy is based in Dubai, United Arab Emirates, with an additional location in Miami, Florida, and serves clients globally. It operates with a team of under 49 employees, a minimum budget under $1,000, and an average hourly rate of $150 per hour.
Precision Consulting specializes in CRO, UX audits, conversion strategy, UI design, and product experience improvements, all grounded in behavioural science and operator-level commercial rigour. The firm works with growth-stage businesses across e-commerce, SaaS, and service industries, focusing on reducing friction and building trust at every touchpoint.
The consultancy serves small and medium businesses, with clients including Rask, Petal, Talabat, Daraz, Foodpanda, StarRapid, GrowthMentor, Ligament, Attar, and Instagopher. No Google reviews are available for Precision Consulting at this time.
Precision Consulting's position is that ethical and effective are not opposites, and it builds experiences that earn trust to drive retention, repeat purchase, and genuine growth.
Services
- CRO
- UX audits
- Conversion strategy
- UI design
- Product experience improvements
Industries Served
Team Size
Pros
- Psychology-driven approach grounded in behavioural science
- Founder with over a decade of commercial operator experience at Delivery Hero and Alibaba Group
- Focus on reducing friction without increasing ad spend