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Powered by Search

Paid Advertising & PPC Toronto, Ontario, Canada
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Powered by Search is a specialist B2B SaaS marketing and demand generation agency that helps technology companies grow ARR by scaling demos, trials, and pipeline through SEO, paid media, content, and RevOps.

Powered by Search is a Toronto-based B2B SaaS marketing agency that has been operating since 2009, building full-funnel demand generation systems for technology companies. The agency positions itself as a specialist partner for high-ACV software businesses with long, complex sales cycles, offering a blend of SEO, paid media, content marketing, ABM, and RevOps services. Its "Predictable Growth" methodology is designed to turn marketing spend into measurable pipeline and ARR, not just traffic or MQL volume.

The agency's core strength lies in its deep domain expertise across complex B2B SaaS markets, including cybersecurity, developer tools, compliance, and fintech. Clients get direct access to senior consultants rather than junior account managers, which leads to faster decision-making and more pragmatic strategies. Powered by Search's integrated approach means a single partner can handle everything from paid search and LinkedIn campaigns to content production, HubSpot RevOps, and conversion rate optimization, all anchored to revenue outcomes.

Pricing reflects the seniority and specialization. Monthly retainers typically start around $5,000-$6,000 for startup-focused programs and scale to $12,000-$21,600+ for enterprise tiers across paid media, SEO, and RevOps. Fixed-fee engagements are also available, including a $2,500 strategy Power Hour, a ~$14,900 pipeline audit, and execution sprints around $25,000. Hourly rates fall in the $200-$300 range. This pricing model makes the agency a serious investment, but one that many clients find justified by the results.

Powered by Search is best suited for mid-market and enterprise B2B SaaS companies that have a marketing leader in place and are ready to treat demand generation as a core strategic function. It works well for funded startups that have achieved some traction and can commit at least $5,000 per month to growth. The agency is less appropriate for very early-stage companies with minimal budgets, small non-SaaS businesses, or organizations that prefer in-person collaboration, as the team operates remotely.

The agency's track record is supported by case studies showing 7-figure revenue gains, 300%+ demo growth, and significant increases in qualified trials and SQLs. Independent reviewers and directories consistently rank it among top B2B SaaS SEO and PPC agencies. Client testimonials highlight the agency's ability to execute: "Few agencies execute like Powered by Search can" and "You guys are a no-brainer. we give you a dollar, you make us three."

For B2B SaaS companies that need a senior, specialist partner to build a reliable demand generation engine and are willing to invest accordingly, Powered by Search is a strong choice. Its combination of deep vertical expertise, integrated service offerings, and focus on pipeline and ARR makes it a standout in the crowded performance marketing agency space.

Key Features

  • Thought leadership and transparency through detailed playbooks, blog posts, and

Team Size

N/A

Pros

  • Recognized by independent reviewers and directories (e.g., SaaS Hackers, Bay Leaf

Cons

  • Remote-first operating model can be a drawback for buyers who strongly prefer in-person

Client Review Analysis

Clients praise the agency's execution, ROI, and senior-level attention, with case studies showing significant pipeline growth and quotes like 'Few agencies execute like Powered by Search can' and 'You guys are a no-brainer. we give you a dollar, you make us three.'

Frequently Asked Questions

It specializes in B2B SaaS, with particular expertise in cybersecurity, developer tools, compliance, fintech, and other complex software markets.
The agency focuses on measurable outcomes like demos, trials, SQLs, and ARR rather than vanity metrics such as clicks or MQL volume.
Retainers start around $5,000 to $6,000 per month, with hourly rates in the $200 to $300 range, making it best suited for funded startups and larger SaaS companies.
Clients get direct access to senior consultants and specialists instead of junior account managers, which leads to faster, more pragmatic guidance.
It is best for mid-market and enterprise B2B SaaS companies; the premium pricing and minimum project sizes mean very small businesses are unlikely to be a good fit.
Its deep B2B SaaS specialization, full-funnel approach combining SEO, paid media, ABM, content, and RevOps, and strong track record of revenue growth set it apart from generalist agencies.
Results vary by client, but case studies show significant uplifts in demos and pipeline within months; the agency focuses on building long-term, sustainable growth rather than quick wins.
Yes, it operates as a remote-first team based in Toronto, Ontario, Canada, and works with clients globally, though this may be a drawback for those preferring in-person collaboration.
The retainer covers a mix of demand generation strategy, SEO, PPC, ABM, content creation, HubSpot RevOps, and analytics, allowing for integrated full-funnel programs.
Yes, it publishes detailed case studies showing 7-figure revenue gains, 300%+ demo growth, and large increases in qualified trials and SQLs, along with transparent playbooks and blog posts.
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