Mystrika
POPCOM is a Sydney-based boutique PR and marketing communications firm specialising in SME. The agency provides strategic vision and tactical execution to raise client profiles. Founded in 2014, it offers media outreach, social media strategy, crisis communications, and branding services.
POPCOM is a Sydney-based boutique PR and marketing communications firm founded in 2014. The agency specialises in serving small to medium enterprises, offering both strategic vision and tactical execution to raise client profiles. With a team of under 49 employees, POPCOM positions itself as having the expertise, resources, and contacts of a larger agency while maintaining the personalised service and affordable rates of a boutique firm.
The agency operates from its headquarters in Pyrmont, New South Wales, and works with clients across Australia. POPCOM's commercial terms include a minimal project budget of $1,000 to $10,000 and an average hourly rate of $150. The firm was founded by Amanda Lacey, who serves as founder and director, bringing a passion for storytelling and business communications.
POPCOM's service offerings span digital marketing, content marketing, advertising, public relations, branding, and digital strategy. Specific areas of expertise include media outreach (press release writing and distribution), print and digital editorial coverage, social media strategy and execution, internal communications, crisis communications, and communications strategy. The agency also lists corporate communications and crisis management under PR expertise, and Facebook and Instagram under social media expertise.
The agency primarily serves the legal industry according to its DesignRush profile, but its client list includes a diverse range of businesses such as Crawford Boots, My Rewards, Excanes Pharmaceuticals, Dreem Coaching and Consulting, Furthr, resQR, and McCabes. The portfolio features a digital marketing project for Crawford Boots, demonstrating the agency's ability to execute campaigns for retail clients.
Google reviews for POPCOM are mixed, with two reviews contributing to a 3.0 rating. One reviewer praised Amanda's professionalism and ability to handle tough situations, while another reported unhelpful and rude service along with copyright infringement concerns. The agency encourages long-term, strategic partnerships and aims to create brand ambassadors both internally and externally through targeted marketing and PR campaigns.
Services
- Digital Marketing
- Content Marketing
- Advertising
- Public Relations
- Branding
- Digital Strategy
Industries Served
Team Size
Pros
- Boutique firm with larger agency resources and contacts
- Long-term strategic view for targeted campaigns
- Expertise in media outreach, crisis communications, and social media
Cons
- One Google review reports unhelpful, rude behavior and copyright infringement
Client Review Analysis
Mixed Google reviews: one 1-star citing unhelpful and rude service with copyright infringement, and one 5-star praising Amanda's professionalism and ability to handle tough situations.