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Pointman News Creation is a PR agency founded in 2001, specializing in news creation and aggressive media relations. The agency focuses on pitching the best ideas to a wide range of media to secure earned media hits. They serve clients in legal and finance industries.
Pointman News Creation is a Toronto-based public relations agency founded in 2001 by Patrick McCaully. The agency positions itself as an alternative to traditional PR, emphasizing a "news creation" approach that prioritizes the strength of media pitch ideas over personal relationships with journalists. The agency's philosophy is that modern media relations is a meritocracy where the best idea wins coverage.
The agency employs fewer than 49 people and operates with a minimum project budget of $10,000 to $25,000 and an average hourly rate of $300. Pointman News Creation's headquarters are located at 218 Queen's Quay West in Toronto, Canada. The agency has been in operation for over two decades, building a reputation for aggressive, idea-driven media campaigns.
Pointman News Creation offers three primary service areas: public relations, reputation management, and creative services. The agency's core methodology involves pitching a large number of media outlets rather than a small list of journalists, aiming to maximize the chances of securing earned media hits. The agency focuses on creating newsworthy angles that resonate with journalists during competitive news cycles.
The agency serves clients in the legal and finance industries. Its client roster includes notable brands such as Hipcamp, Samsonite, Finder, FlightNetwork, Manly Man Co., Casper, The Red Pin, Boiron Group, Blu Ivy Group, and Scouts Canada. This mix of consumer and B2B clients demonstrates the agency's versatility across different sectors.
Pointman News Creation holds a 4.7 Google rating based on 13 reviews. Clients consistently praise the agency's creative, non-traditional approach and its ability to secure media coverage even during busy news cycles. One client reported a 1287% increase in app downloads from a campaign executed during the height of COVID-19. Reviewers highlight Patrick McCaully's strategic thinking and the agency's ability to generate substantial buzz for brands.
The agency has received recognition including a Clutch Top 1000 Global 2022 award. Patrick McCaully, the founder, is featured as the "Vanquisher of Vanilla PR" on the agency's team page, reflecting the brand's commitment to unconventional, high-impact public relations strategies.
Services
- Public Relations
- Reputation Management
- Creative Services
Industries Served
Team Size
Pros
- Non-traditional, creative PR approach that generates substantial media coverage
- Clients report significant media coverage and ROI from imaginative campaigns
Client Review Analysis
Clients praise the agency's creative, non-traditional approach and ability to secure media coverage even in busy news cycles. One client reported a 1287% download increase from a campaign.