Mystrika
PKG Brand Design is a nationally ranked, award-winning packaging design agency serving national and global consumer package goods brands, especially in food and beverage. Founded in 2012, it uses a Consumer First approach to design and test packaging with consumers before launch. The agency is wholly owned by HANGAR12.
PKG Brand Design is a nationally ranked, award-winning packaging design agency serving national and global consumer package goods brands, with a focus on food and beverage. Founded in 2012, the agency is headquartered in Chicago, Illinois, with additional locations in St. Louis, Missouri, and Minneapolis, Minnesota, and employs under 49 people. PKG is wholly owned by HANGAR12, a global brand marketing agency.
The agency reports a minimum project budget of $10,000 to $25,000 and an average hourly rate of $150. Its client base spans startups, small businesses, medium businesses, and enterprise and corporate organizations. PKG works across luxury, food and beverage, beer, retail, consumer goods, beauty, home and garden, pets, supplements, and electronics.
PKG specializes in brand strategy, brand identity, package design, naming, structural design, graphics, and photography, supported by market research. The agency's Consumer First approach engages consumers to design and test packaging before it goes to market, with the goal of increasing brand awareness, trial, and sales. Expertise areas include branding, strategy consulting, illustration, visual communication, and product prototyping.
Kevin Keating, President, brings more than 25 years of packaging experience across brands such as Kellogg's, Sara Lee, Hillshire Farm, ConAgra, Hostess, Perdue Farms, Keebler, Saputo, and Cheez-It. Shelbi Sturges, Director of Packaging and Design Strategy, previously worked at Topco and offers insights into retailer needs and expectations.
On DesignRush, the agency holds a 4.6 rating from five reviews. Clients including IDEAL Industries, HomeChef, Hillshire Farm, Saputo, and Buddig praised the agency for strong design systems, consumer research, responsive collaboration, and shelf impact. The portfolio includes package design for Old Wisconsin Snacks, Perdue, Home Chef, Hostess Bread, Sara Lee Deli, Bumble Bee, Ragu, Keebler, and Yakult, among others.
PKG has earned Chief Marketer Pro Awards for Best Package Design, including recognition for its Bumble Bee Tuna package design, and Feedspot named it a top package design blog.
Services
- Package Design
- Branding
- Logo Design
- Market Research
- Brand Strategy
- Brand Messaging
- Naming
- Product Marketing
- Strategy Consulting
- Illustration
- Visual Communication
- Product Prototype
Industries Served
Team Size
Pros
- Award-winning packaging design recognized by Chief Marketer Pro Awards
- Consumer First approach tests packaging with consumers before market launch
- Portfolio includes blue chip brands such as Perdue, Bumble Bee, Hostess, Sara Lee, and Keebler
- Client reviews highlight responsive partnership and successful package design systems