Mystrika
Over The Top is a Mission Viejo marketing agency focused on helping health and wellness franchise brands grow through creative strategy, performance media, lead capture, and integrated measurement. Its Carbon AI-powered lead capture platform integrates with POS and CRM systems to support franchise demand conversion and attribution.
Over The Top is a marketing agency founded in 2008 and headquartered in Mission Viejo, California. The agency focuses on health and wellness franchise brands, positioning its work around multi-unit expansion, local performance, attribution, and franchise-network alignment. Its profile lists a team of under 49 employees; minimum budgets and average hourly rates are available on inquiry.
The agency provides digital marketing, creative services, social media marketing, content marketing, advertising, PPC, video production, digital strategy, branding, and web development. Its stated capabilities include B2B and B2C advertising, programmatic and broadcast video advertising, media planning, TV advertising, creative strategy, copywriting, photography, film production, and audio post-production.
Over The Top also lists lead generation, performance marketing, content creation, local and on-page SEO, and UI/UX capabilities including dashboard design, interactive design, and UX strategy. Its PPC expertise covers display advertising and campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Video capabilities include scriptwriting, storyboarding, filming, editing, casting, and social media video production.
The agency serves wellness and fitness, health care, boutique, beauty, and dental organizations, and works with startups through enterprise clients. Representative clients listed on the profile include The Joint Chiropractic, Pause Studio, barre3, and Amazing Lash Studio. Over The Top describes Carbon as an AI-powered lead capture platform that, alongside POS and CRM integration, connects marketing strategy, execution, and data for franchise systems.
Google review feedback on the profile is mixed, with a 3.3 rating based on three reviews. One reviewer credited Jason Brown with professionally and quickly helping resolve fake online profiles affecting medical colleagues, while another reviewer alleged poor responsiveness and unprofessional service.
Services
- Digital Marketing
- Creative Services
- Social Media Marketing
- Content Marketing
- Advertising
- PPC
- Video Production
- Digital Strategy
- Branding
- Web Development
- Lead Generation
- SEO
- Media Buying
- UI/UX Strategy
Industries Served
Team Size
Pros
- Franchise-focused growth marketing combining performance media, lead capture, attribution, and POS and CRM integration
- Supports national, regional, and hyperlocal marketing programs
Cons
- One Google reviewer reported unprofessional and nonresponsive customer service
Client Review Analysis
Google reviews are mixed. One reviewer praised fast, professional assistance resolving fake online profiles, while another criticized responsiveness and professionalism.