Outbound Buddy

Outbound Buddy is a London-based go-to-market agency built specifically for e-commerce and SaaS companies. Founded by Jamie Mumford and Darcy Gleeson, the team brings over 15 years of combined experience in sales, consulting, and digital strategy. Unlike generalist agencies, Outbound Buddy focuses exclusively on the e-commerce ecosystem, helping tools and services connect with decision-makers at online brands through highly personalized outbound campaigns.

The agency's core offering revolves around three main services: outbound consulting, done-for-you outbound management, and event activation. In consulting engagements, they audit existing outbound processes and recommend improvements. The done-for-you service takes full ownership of email and domain infrastructure, messaging, and outreach execution. Event activation helps clients generate leads and follow up effectively after trade shows and conferences. This structure allows companies to either augment their in-house team or outsource the entire outbound function.

What sets Outbound Buddy apart is their deep specialization in e-commerce. They combine an in-house database of e-commerce contacts with external data sources to build and manage TAM lists. Leads are enriched with verified emails, phone numbers, and LinkedIn profiles, segmented by industry, site traffic, tech stack, and company size. The agency also runs intent signal triggers that monitor competitor installs, job changes, and other events to surface the right timing for outreach. Their AI workflows run 24/7 to provide actionable insights.

Another differentiator is their ability to create personalized mockups and visuals on demand. Instead of just sending text, Outbound Buddy can show prospects how a client's tool or service would look on their actual website. This visual approach helps start conversations that text alone often can't. They also offer an AI research tool that delivers a full brief on any e-commerce brand -- including platform, site traffic, social presence, and retailers -- directly to Slack for pre-call preparation.

Pricing is project-based, which gives clients flexibility to scale up or down depending on campaign needs. The team size of 1-10 employees means engagements are hands-on and founder-led. Clients consistently report significant improvements in lead generation and sales pipeline growth, citing the agency's creative outreach methods and solid domain infrastructure setup as key strengths.

Outbound Buddy is best suited for e-commerce SaaS companies and agencies that need a specialized partner to build and execute outbound campaigns from scratch or improve existing efforts. If you sell to online retailers and want a team that understands the space inside out, this agency is worth a serious look. Their combination of e-commerce data, intent monitoring, and visual personalization makes them a strong choice for companies that need more than generic cold email.