Opción PR

Opción PR is a strategic public relations and communication agency founded in 1998 and headquartered in Bogota, Colombia. The agency specializes in connecting companies with key audiences through traditional and digital media, owned channels, social networks, events, and strategic communication plans. It positions itself as a partner that works alongside clients as a single team, combining agency and company talents to create high-impact PR projects.

The agency has under 49 employees and does not publicly disclose its minimum budget or hourly rate, requiring potential clients to inquire directly. Opción PR has accumulated 27 years of experience serving Colombian and multinational companies across a wide range of sectors, including logistics, health, insurance, finance, education, technology, hydrocarbons, commerce, and industry.

Opción PR's services include public relations and social media marketing. Its areas of expertise cover brand strategy, media planning, B2B PR, corporate communications, digital PR, event management, B2B social media marketing, and social media consulting. The agency designs tailored plans aligned with business objectives to generate visibility, reputation, and sustainable results.

The agency serves clients in corporate services, finance, fintech, health care, higher education, insurance, manufacturing, transportation and logistics, automotive, and construction. It works with startups, small businesses, medium businesses, and enterprise or corporate clients. Notable clients include DHL, Chubb Seguros, and Abbott.

No Google reviews are available for Opción PR on its DesignRush profile. The agency emphasizes a data-driven approach, using objective metrics to measure every action and deliver clear results, with values centered on transparency, coherence, and trust.

Opción PR helps executives position themselves as thought leaders, get their companies featured in the media, and support communication and marketing teams in achieving their goals. The agency's portfolio includes work across multiple sectors, demonstrating its ability to adapt strategies to demanding and competitive contexts.