Observatorio 1987

Observatorio 1987 is a market research and brand consultancy based in Buenos Aires, Argentina. The agency positions itself as a hub for qualitative research, brand architecture, and open-source innovation programs, working with a diverse ecosystem of talent tailored to each client challenge.

The agency is independently owned and has fewer than 10 employees. It serves both B2B and B2C clients, with a specialty in multicultural Hispanic/Latin audiences. The agency's audience expertise includes Gen X, Gen Y (Millennials), Gen Z, and women.

Observatorio 1987 offers a range of services including qualitative research methods such as desk research, virtual focus groups, ethnographic digital studies, social media exploring and auditing, social listening, semiotics, and UX testing. It also provides growth strategies like consumer segmentation, brand identity development, portfolio strategy, customer journey optimization, and innovation roadmaps.

The agency has experience in the automotive industry and works with brands seeking to generate positive impact through actionable research and brand consulting. It also offers planning training and workshops as part of its service portfolio.

As of the profile date, Observatorio 1987 has no client reviews on Agency Spotter, resulting in a rating of 0.0. No project portfolio or case studies are publicly listed on the platform.

The agency's contact information includes an email and phone number, and its website provides further details on its offerings. The primary location is in Buenos Aires, Argentina, with no other offices listed.