Nova Expressão is a fully independent Portuguese media agency founded in 1994. It specializes in media planning, strategy, negotiation, and purchase of advertising space across all channels. The agency is a shareholder of Powermedia, one of the largest media buyers in Portugal.
Nova Expressão was founded in 1994 as a fully independent media agency, separate from Portuguese advertising agencies, media groups, and advertisers. Over the years, it has developed a structure capable of serving advertisers of all sizes. The agency is a shareholder of Powermedia, one of the largest Portuguese media buyers with a turnover of approximately EUR 50 million, which provides significant negotiating power.
The agency focuses exclusively on the planning strategy of advertising campaigns and the subsequent negotiation and purchase of media space. This specialization allows Nova Expressão to offer a dedicated service that helps clients set targets, benchmark investments, and find the best cost-benefit solutions. The agency maintains a strong research department equipped with comprehensive information tools for analysis and planning.
Nova Expressão works across all media types, including television, radio, press, outdoor, internet, new digital media, and cinema. The agency emphasizes continuous training for its staff to keep up with market developments and the emergence of new media. Its mission is to help clients tailor their objectives to existing solutions in an increasingly complex digital landscape.
The agency serves both B2B and B2C audiences, with specific industry experience in leisure, travel, and tourism. Nova Expressão is based in Lisbon, Portugal, and employs a team of 10 to 49 professionals. As of the profile, there are no client reviews available, and the agency has a rating of 0.0.
Services
- Media Planning & Strategy
Industries Served
Team Size
Pros
- Independent agency with strong negotiating power through Powermedia partnership
- Specialized exclusively in media planning and buying, ensuring focused expertise