New North

New North is a B2B marketing agency based in Frederick, Maryland, that positions itself as a hands-on partner for technology companies. With a team of 10 to 49 employees, the agency focuses on delivering a mix of content creation, paid media, account-based marketing (ABM), and reporting. Their tagline -- "the B2B marketing agency that actually rolls up its sleeves" -- reflects a commitment to execution over strategy decks alone.

The agency's service lineup covers the full marketing spectrum. ABM campaigns are built for top-tier accounts, combining email, paid, and organic channels to reach key decision-makers. Content services include blog posts, podcasts, videos, and case studies designed to build trust. Paid media leverages PPC, display ads, and social to extend reach. Reporting ties everything together with custom dashboards that give clients visibility into campaign performance across owned and paid channels. Additional offerings include digital strategy, web design, SEO, and PPC management.

New North follows a structured four-step onboarding process: discovery, exploration, sign-off, and kickoff. During discovery, they learn the client's business and goals. Exploration produces a 90-day plan with specific deliverables. After sign-off, the team begins research and strategy immediately. Clients get 24/7 access to a portal with tasks, due dates, and status updates, plus weekly coordination meetings. This process is designed to minimize ramp-up time and keep both sides aligned.

Pricing is set at $150 to $199 per hour, which places New North in the mid-to-premium range for B2B marketing agencies. The agency does not publicly list fixed packages, suggesting a custom approach based on each client's needs. Given the team size and service breadth, this hourly rate is reasonable for a full-service partner that handles strategy, execution, and reporting in-house.

Client feedback is generally positive. Testimonials highlight the agency's ability to act as a true extension of the marketing team, with particular praise for podcast production, website overhauls, and dashboard creation. One client noted that New North "produced our podcast which became the foundation of our content marketing program." Another appreciated the "clean processes, smart team members, and willingness to adapt." On the downside, some clients have pointed out that graphic design work and the initial setup phase could be improved. These are minor friction points in an otherwise strong track record.

New North is best suited for B2B technology companies with scrappy marketing teams that need a reliable partner to fill gaps in content, paid media, and ABM. The agency's strength lies in its structured approach, transparent reporting, and willingness to get into the weeds. If you need a vendor that will hand you a strategy and disappear, this is not the right fit. But if you want a team that treats your goals as their own and delivers measurable results, New North is worth a serious look.