Mystrika
National Center for Industrial Design and Innovation 2050.LAB was founded in 2019 to increase the competitiveness of Russian industrial products. The agency specializes in industrial design, high-complexity prototyping, and building global brand ecosystems. It partners with NUST MISIS and has won Red Dot and IF design awards.
National Center for Industrial Design and Innovation 2050.LAB (2050.LAB) was founded in 2019 with the objective of increasing the attractiveness and competitiveness of domestic industrial products in Russian and international markets. The agency aligns with Russia's import substitution State Program and the national project International Cooperation and Export. It operates from Moscow, Russia, with a team of under 49 employees.
The agency's core activities include industrial product and object design, high-complexity prototyping, adoption of global trends, adaptation to GOST standards, and industrial implementation of brand DNA. 2050.LAB forms a global brand ecosystem that extends from industrial design to business culture and thinking design. The team has work experience in leading industrial design bureaus in Russia, Italy, and France.
2050.LAB offers a wide range of services including software development, product design, public relations, branding, graphic design, logo design, package design, creative services, advertising, and digital marketing. The agency's expertise in product design covers both digital design and industrial design. Strategic partnerships with TMH, Locotech, Ctrl2GO Group, NUST MISIS, and Autodesk support its high-tech capabilities.
The agency serves clients across all sectors from light industry to heavy engineering. Notable clients include TMH, Locotech, Ctrl2GO Group, and xPlanet. The partnership with National University of Science and Technology MISIS provides access to a high-complexity prototyping center equipped to international standards.
2050.LAB has received prestigious recognition including the Red Dot Design Award and the IF Design Award. Its portfolio includes projects such as the AIRSCP Concept Train, urban chair SPINka, urban water bus concept for Moscow, and new interior concepts for railway passenger cars. The agency's Google rating is 4.0 from three reviews, though one reviewer reported website functionality issues.
The agency's work demonstrates a systematic combination of advanced technologies, innovative materials, and deep understanding of business and end-user needs. Its expertise in high-complexity prototyping and industrial design makes it a suitable partner for companies seeking to enhance product competitiveness in domestic and global markets.
Services
- Software Development
- Product Design
- Public Relations
- Branding
- Graphic Design
- Logo Design
- Package Design
- Creative Services
- Advertising
- Digital Marketing
Team Size
Pros
- Won Red Dot Design Award and IF Design Award
- Partnership with NUST MISIS for high-tech prototyping
- Team experience in leading design bureaus in Russia, Italy, and France
Cons
- One Google reviewer reported website functionality issues and data privacy concerns
Client Review Analysis
Google rating of 4.0 from 3 reviews; one reviewer reported website problems.