Mudge

Mudge is a comprehensive branding agency dedicated to the food and beverage industry, specializing in collaboration with CPG entrepreneurs and intrapreneurs who want to build brands that connect with their ideal consumers. The agency was founded in 2022 and operates as a remote company headquartered in Burbank, California.

Mudge employs under 49 people and charges an average hourly rate of $150, with minimum budgets available on inquiry. The agency's tagline, "Nourishing Success Through Food and Beverage Branding," reflects its focus on the CPG space.

The agency is led by Kelly Mudge Criswell, a food and beverage branding expert with over 20 years of experience. She is a speaker at CPG industry events including BevNet Live, NOSH, and Natural Products Expo, and has served as a judge at BevNet's New Beverage Showdown and a mentor at Expo West's Pitch Slam competition.

Mudge offers branding services including logo development, packaging design, and illustration. Its portfolio includes branding projects for Happy Moose, NOPE, Simply Fuel, Clear Theory, and Ians Foods. The agency serves the food and beverage, retail, and beer industries, with clients including Oberto Snacks, Happy Moose, Wonderlab Doozy Pots, Simply Fuel, and NOPE.

Mudge holds a 4.8 out of 5 rating on DesignRush across five reviews, all of which are 5.0. Clients praise the agency's adaptability across multiple brands, collaborative approach with small brands, and passion for projects. Packaging work for Bavarian Meats and Snake River Farms Wagyu Jerky has been successful in Costco.