Modern Citizens

Modern Citizens is a full-service agency founded in 1998, operating with a unique modular model that allows brands to select only the services they need. The agency's eight practices—Strategic Consulting, Brand Design, Digital Build, Content Creation, Brand Advertising, Performance Marketing, UX Design, and Analysis & Optimisation—are designed to embed directly into client ecosystems, providing flexible, scalable solutions without unnecessary overhead. The team spans offices in London, Amsterdam, and Rotterdam, serving modern brands that require speed, relevance, and efficient scaling.

The agency's build-what-you-need approach sets it apart from traditional full-service firms. Clients can engage one or multiple modules depending on their current challenge and growth stage, ensuring that resources are deployed precisely where needed. This model combines creativity, technology, and performance in a single seamless offering, making Modern Citizens suitable for brands at various stages of development.

Modern Citizens offers a comprehensive range of services including creative services, digital services, branding, video production, graphic design, digital marketing, advertising, and content marketing. Within digital marketing, the agency holds specific expertise in marketing analytics. This breadth allows the agency to handle everything from strategic consulting to performance marketing and UX design under one roof.

The agency primarily serves clients in consumer goods, corporate services, and media & communications industries. It works with small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Anderzorg, Binck Bank, Decathlon, HEMA, Hendrick's Gin, hollandsnieuwe, Kia, Schiphol, Schweppes, and Verkade, demonstrating experience across diverse sectors.

Modern Citizens has earned a 5.0 rating from 11 Google reviews. Clients consistently highlight the agency's responsiveness, thoroughness, clear communication, and problem-solving abilities. One reviewer described it as a "fantastic company, great location," while another noted that the agency has been "brilliant from the start" with "very responsive and extremely thorough" service.

The agency's work has been recognized with numerous industry awards, including Cannes Lions, Dutch Interactive Awards, Effie Awards, Epica, Eurobest, Exprix, SAN, Spin Awards, MWG Amma, and De Beste Social Media. These accolades reflect the agency's ability to deliver creative and effective solutions across multiple disciplines.