Mystrika
Middle Boop is a branding and e-commerce agency that helps entrepreneurs, startups, incubators, and investors grow their new ventures. The agency uses a three-step sprint-based approach with consumer testing to design brands with distinct personality traits. It offers branding, strategy performance marketing, and e-commerce services.
Middle Boop is a branding and e-commerce agency based in Shoreditch, London, founded in 2010. The agency specializes in helping entrepreneurs, startups, incubators, and investors grow their new ventures through a bespoke approach that connects brands and consumers. It positions itself as a strategic partner that immerses itself in the client's business journey to understand consumer needs and behaviors.
The agency operates with a team of fewer than 49 employees and works with a minimum budget of $1,000 to $10,000, with hourly rates available on inquiry. Middle Boop rejects old-school agency models, describing itself as nimble and agile and acting as an extension of the client team rather than a supplier. Its goal is to help clients achieve KPIs such as raising sales, increasing brand awareness, or pivoting.
Middle Boop's three-step sprint-based approach eliminates assumptions and includes consumer testing. The process starts by diving into the psychology of consumers, their behaviors, and their needs. Through research and collaboration, the agency designs each brand with distinct personality traits rooted in unique positioning discovered through strong communication with each client. The brand personality informs the tone of voice and engages customers consistently across interactions.
The agency's multidisciplinary team uses this information to create best-in-class experiences and creative work across branding, strategy performance marketing, and e-commerce. Its services include branding, package design, digital services, graphic design, web design, and digital strategy. Representative clients listed on the profile include Adobe, Ariel, Asda, Proversity, and Vim Coffee.
No Google reviews are available for Middle Boop on the DesignRush profile, and the profile is unclaimed. The agency's strengths, as described in its overview, include its agile approach, team-extension philosophy, and consumer-testing-driven process.
Services
- Branding
- Package Design
- Digital Services
- Graphic Design
- Web Design
- Digital Strategy
Team Size
Pros
- Nimble and agile approach that rejects old-school agency models
- Acts as an extension of the client team rather than a supplier
- Sprint-based process with consumer testing to eliminate assumptions