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Martal Group is an on-demand sales team that provides B2B lead generation, appointment setting, and sales outsourcing services. Founded in 2009, the agency has generated leads and closed deals across over 50 verticals. It supports clients throughout the entire sales cycle with proprietary strategies.
Martal Group is a B2B sales outsourcing and lead generation agency founded in 2009. The company positions itself as an on-demand sales team, helping clients skip the prospecting process and start closing deals. With a team of 50 to 99 employees, Martal Group operates from its headquarters in Oakville, Toronto, Canada, and maintains additional offices in San Francisco and Edmonton.
The agency offers three core service lines: B2B lead generation, B2B appointment setting, and B2B sales outsourcing. Martal Group employs sales executives with an average of three to five years of previous sales experience. The lead generation process uses market research, buyer intent signals, and multichannel campaigns to produce vetted leads. Appointment setting services include signal-driven prospecting, competitive displacement campaigns, and a Lunch and Learn program that has tripled booked meetings for some clients.
Martal Group serves a wide range of industries, including Software & IT Services, Transportation & Logistics, Corporate Services, eCommerce, Finance, Fintech, Hardware & Networking, Health Care, and Manufacturing. The agency works with startups, small businesses, medium businesses, and enterprise/corporate clients. Notable clients include Clickworker, Semasio, and Complete EDI.
Google reviews for Martal Group are mixed, with an average rating of 4.1 from 23 reviews. Positive reviews praise the team's professionalism, responsiveness, and ability to generate high-quality leads. One reviewer noted that the agency helped close more deals and expand into the US market. However, negative reviews describe poor results, with clients reporting no real leads or appointments despite paying over $10,000. One review cited unprofessional behavior regarding contract renewal and lead disclosure.
The agency's portfolio includes lead generation and appointment setting projects for companies such as UMBO, JOOPY, SPICE, FORERUNNER, and DEEPHOW. Martal Group has received several awards, including recognition as a top lead gen company by Clutch and a top sales outsourcing service by G2. The agency also holds a #1 ranking for Email Marketing Service and Sales Outsourcing Service on G2.
Services
- Email Marketing
- Digital Marketing
- Social Media Marketing
- BPO
- Digital Strategy
Industries Served
Team Size
Pros
- High-quality lead generation with a responsive and professional team
- Deep expertise in B2B lead generation, appointment setting, and sales outsourcing
- Proven ability to accelerate sales cycles and close deals for clients
Cons
- Some clients reported no meaningful leads or appointments despite significant investment
Client Review Analysis
Mixed Google reviews: positive reviews highlight high-quality leads and professionalism, while negative reviews cite lack of results and unprofessional practices.