Mystrika
Make & Model Marketing is a boutique automotive digital marketing agency founded by industry veterans. They specialize in helping car dealerships increase visibility, sell more cars, and book more service through full-service digital marketing strategies.
Make & Model Marketing positions itself as a dedicated partner for car dealerships navigating the increasingly complex world of automotive digital marketing. Founded in 2015 by two industry veterans who grew up in the car business, the agency brings a rare combination of hands-on dealership knowledge and modern marketing expertise. Their tagline, "Your Friend in Automotive Digital Marketing," reflects a boutique, relationship-driven approach that stands in contrast to the cookie-cutter strategies many dealers face from larger vendors.
The agency's service stack is impressively broad for a team of 10-49. They cover the full digital marketing spectrum: paid advertising (PPC, display, retargeting), SEO (local, technical, link building), content marketing and copywriting, social media management (Facebook, Instagram), data analytics and visualization, web development, and graphic design. This breadth allows them to act as a single source for dealerships that would otherwise need to coordinate multiple vendors. Their focus on data science and visualization is a differentiator, giving clients dashboards and insights that tie marketing spend directly to showroom traffic and service bay bookings.
Pricing is project-based with a typical budget range of $2,500 to $5,000 per project, and engagements often last more than six months. This suggests they favor ongoing retainer-style relationships rather than one-off campaigns. For a small to mid-size dealership, that investment is reasonable for a full-service partner. The agency works primarily with small and mid-size businesses across the United States, and all communication is in English.
Make & Model Marketing is best for car dealerships that want a marketing agency that truly understands their business. The founders' automotive background means they speak the language of floor plans, inventory turns, and service absorption rates. This is not a generalist agency that happens to work with auto clients, it's a specialist built from the ground up for that vertical. The single client review available praises their Reach dashboard for real-time data and merchant center listing tools, indicating practical, results-oriented work.
The main limitation is the narrow industry focus. If you are not in automotive, this agency is not for you. Additionally, the small team size and limited public reviews mean there is less social proof than larger agencies can offer. However, for a dealership owner tired of generic marketing advice and looking for a partner who has been on the lot, Make & Model Marketing offers a compelling, specialized alternative. Their combination of full-service capabilities, industry-specific strategy, and boutique attention makes them a strong choice for dealers ready to move beyond one-size-fits-all solutions.
Services
- Advertising
- Display Ads
- PPC
- Retargeting and Remarketing
- Content Marketing
- Content Strategy
- Copywriting
- Data Analytics
- Data Science
- Data Visualization
- SEO
- Backlink Management
- Link Building
- Local SEO
- Mobile SEO
- SEO Consulting
- Search Engine Marketing
- Technical SEO
- Wordpress SEO
- Social Media Marketing
- Content Creation
- Facebook Advertising
- Instagram Marketing
- Web Development
- Digital Design
- Graphic Design
- Website Maintenance
Industries Served
Team Size
Pros
- Strong client rating (4.7) and positive review highlighting real-time dashboard
Cons
- Only one public review available, making it hard to gauge broader client satisfaction.
Client Review Analysis
One reviewer praised their Reach product dashboard for real-time information and listing tools for merchant center management, calling them "the whole package when it comes to automotive advertising."