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Magnetic Way is a marketing agency specializing in software publishers, ESNs, and B2B IT consulting firms. Since 2016, it provides end-to-end marketing strategy and implementation, from brand identity to multichannel organic and paid campaigns.
Magnetic Way is a French marketing agency founded in 2016, focused on B2B IT and software companies. It works with software publishers, ESNs (IT services companies), and consulting firms, offering a full marketing chain from strategy to execution.
The agency covers branding, content creation, email marketing, paid advertising, social media, video production, website design and development, account-based marketing, and search engine optimization. It also provides full inbound marketing services and sales and marketing alignment.
Magnetic Way serves clients in consulting/advisory, technology hardware and storage, technology software, and utilities. It works with companies of various sizes, from 11 to 200 employees, and operates across Europe, the Middle East, and Africa.
The agency emphasizes continuous knowledge transfer, ensuring clients adopt best practices in marketing. It supports campaigns across organic and sponsored channels, with a focus on measurable results.
Services
- Branding
- Content Creation
- Customer Marketing
- Email Marketing
- Full Inbound Marketing Services
- Paid Advertising
- Sales and Marketing Alignment
- Social Media
- Video Production
- Website Design
- Website Development
- Website Migration
- Account based marketing
- Search Engine Optimization
Industries Served
Team Size
Pros
- Full-service marketing coverage from strategy to implementation
- Continuous knowledge transfer on marketing best practices
- Specialized in B2B IT and software sectors
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