Logotoru

Logotoru is a decision-support service for enterprise BDR (Business Development Representative) operations, provided by Relationship LLC (リレーションシップ合同会社). It is not a sales outsourcing service; instead, it observes market health and builds the evidence base for deciding whether to continue, adjust, or stop outreach.

The service analyzes structured data from over 12,000 contact interactions, using proprietary metrics such as effective conversation rate, negative reaction accumulation rate, list survival rate, and contact density. It visualizes market conditions and issues monthly decision reports with CONTINUE, ADJUST, or STOP badges.

A distinctive feature is that Logotoru will recommend stopping when data indicates, even if that reduces its own revenue, prioritizing market preservation. This is structurally impossible in a typical outsourcing model and is a key differentiator.

The product, LOGOTORU OS, includes a dashboard with over 60 metrics. All accumulated data remains the client's asset, with no lock-in.

Primary clients are sales leaders and country managers at IT companies selling enterprise products, particularly those who have not seen improvement after changing outsourcing providers, cannot explain why market response is slowing, or need evidence to justify continued BDR investment.

The representative, Hashimoto, has practical experience supporting market development for multiple enterprise companies in the BDR field and has established a unique approach to extracting management decision structures from field contact logs. The business focuses on a small number of clients to maximize decision accuracy.