Mystrika
Leragraphics is an independent boutique design studio founded by Valeria Vinnikova, a brand designer with experience at Adidas and Dell. The studio specializes in creating brand books and structured visual identity systems for startups, founders, and small businesses across Europe. Every project is hand-crafted without AI, focusing on clarity, consistency, and timeless visual language.
Leragraphics is an independent boutique design studio founded in 2023 by Valeria Vinnikova, a brand designer with international experience at Adidas and Dell. The studio is headquartered in Novi Sad, Serbia, and serves clients across Europe and beyond. It operates with a team of under 49 employees and offers a minimum project budget under $1,000, with hourly rates available upon inquiry.
The studio specializes in creating brand books and structured visual identity systems for startups, founders, and small businesses. Rather than treating branding as just a logo, Leragraphics develops complete identity systems that include logo systems, typography, color direction, brand rules, and comprehensive brand books. Every project is crafted by hand without AI, with careful attention to structure, usability, and timeless visual language.
Leragraphics offers a range of services including graphic design, branding, logo design, print design, digital services, creative services, and design services. The studio's areas of expertise center on brand design, and it serves industries such as design, consumer goods, corporate services, finance, fintech, food and beverage, and manufacturing. Client types include startups, small businesses, and medium-sized businesses.
The studio's portfolio features projects like the ORION GROUP BrandBook and a Furniture Brand Identity & Logobook, both completed under $5K within one month. Notable clients include VINNIS, UniFo, Modul Bank, Grace Rattan, and SOHO Caffe.
Client feedback on Google is positive, with a 5.0 rating from one review. The reviewer praised the professional process, iterative approach through multiple versions, and the minimal logo result for a SaaS product called PanelDesk, noting the work was worth the higher price tag.
Services
- Digital Services
- Graphic Design
- Branding
- Creative Services
- Logo Design
- Design Services
- Print Design
Industries Served
Team Size
Pros
- Hand-crafted, non-AI brand identities
- Founder with experience at Adidas and Dell
- Thorough iterative design process praised by clients
Client Review Analysis
One Google review gave 5.0 stars, praising the professional process, iterative approach, and minimal logo result for a SaaS product.