Mystrika
Lateral Group is a customer engagement agency with offices in the UK and USA. It uses data and insights to deliver integrated marketing communications across multiple channels. Services include consulting, database marketing, creative solutions, dialogue management, and marketing technology.
Lateral Group is a customer engagement agency that focuses on helping brands connect with their audiences through timely and relevant integrated marketing communications. The agency operates from offices in London, United Kingdom, and the USA, and employs a team of over 100 professionals. Its proprietary Integrated Communications Management (ICM) framework guides the delivery of the right message to the right person at the right time.
The agency's services span five core areas: consulting and insight, database marketing, creative solutions, dialogue management, and marketing technology. These can be used individually or combined to support integrated communications strategies. Lateral Group emphasizes the use of data and insights to inform strategy and creative execution, deploying technology for real-time communications.
Lateral Group's client base is not specified in the profile, but the agency positions itself as a partner for brands seeking to improve customer engagement across multiple channels. The agency has not yet received any client reviews on Agency Spotter, and its rating stands at 0.0. No project portfolio or case studies are listed on the platform.
The agency's primary location is Park House, 16-18 Finsbury Circus, London, EC2M 7EB. Contact can be made via email at [email protected] or by phone at 0845 859 0000. Social media presence includes a Facebook page and a LinkedIn company profile.
Services
- Direct Marketing