Mystrika
Laeyrd Studios is a hospitality branding and direct booking studio for independent vacation rental owners, boutique cabin operators, and boutique hotel owners. It helps properties reduce revenue lost to OTA commissions on Airbnb, Vrbo, and Booking.com. The studio serves short-term rental operators across Tennessee, Texas, North Carolina, and the Blue Ridge corridor.
Laeyrd Studios is a hospitality branding and direct booking studio founded in 2025 and headquartered at 651 North Broad Street in Delaware City, Delaware. The studio works with independent vacation rental owners, boutique cabin operators, and boutique hotel owners who lose revenue to OTA commissions on Airbnb, Vrbo, and Booking.com, and it positions independent properties as destination brands that guests seek out by name.
The agency employs under 49 people, lists a minimum budget of $1,000 to $10,000, and an average hourly rate of $80. Client intake is capped at three clients per month to protect quality, and the studio serves short-term rental operators across Tennessee, Texas, North Carolina, and the Blue Ridge corridor.
Laeyrd Studios' flagship offer is the Booked Direct Brand System, which combines brand identity, a direct booking website, ad and email campaign creatives, merch and packaging, and social media management into one revenue-focused build. Its services also include vacation rental brand identity design, direct booking website design and development, short-term rental email marketing, ad and social creative for boutique hospitality, hospitality merch and packaging, and social media management for cabin rentals and boutique hotels. Branding expertise covers brand design, brand messaging, brand positioning, and naming.
The studio serves the Design, Hospitality, and Corporate Services industries, with client types including startups, small businesses, medium businesses, and enterprise or corporate clients. Listed clients include boutique hotels, cafes, vacation rentals, and KAB-INNS.
Completed portfolio work includes KAB-INNS, a cabin micro-resort in the Smoky Mountains, with brand design delivered at a $5,000 to $20,000 budget over three months in 2025; yacht and maritime boutique yachting branding at a $20,000 to $100,000 budget in 2025; vacation rental website design at a $5,000 to $20,000 budget in 2024; and email marketing for a boutique hotel at under $5,000. The studio reports that properties it works with keep a larger share of each booking, own the guest relationship, and stop competing on price inside OTA marketplaces.
The DesignRush profile lists Ren Owens as Design Partner, working across all projects and client relations. No Google review data is listed for Laeyrd Studios, and the profile does not include DesignRush client reviews.
Services
- Branding
- Vacation rental brand identity design
- Direct booking website design and development
- Short-term rental email marketing
- Ad and social creative for boutique hospitality
- Hospitality merch, packaging, and print
- Social media management for cabin rentals and boutique hotels
Industries Served
Team Size
Pros
- Intake is capped at three clients per month to protect quality
- Flagship Booked Direct Brand System combines branding, direct booking website, campaign creative, and social media management
- Portfolio includes completed work for KAB-INNS, a cabin micro-resort in the Smoky Mountains