Kraken Data

Kraken Data is a conversion rate optimization (CRO) and digital analytics agency founded in 2017. The agency is headquartered in Melbourne, Australia, and employs under 49 people. It focuses on data-driven strategies to enhance website performance and user experience, helping businesses maximize return on investment.

The agency offers services in CRO and big data analytics, with areas of expertise including data migration, data strategy, and Google Analytics. Kraken Data also provides web analytics implementation, A/B testing, personalized targeting, dashboard solutions, and Adobe consulting. Its tailored CRO programs identify friction points, test new design elements, and implement personalized user experiences.

Kraken Data serves a range of industries including finance, media and communications, eCommerce, insurance, energy and mining, real estate, and education. The agency works with small businesses, medium businesses, and enterprise or corporate clients. Notable clients include QBE, EstimateOne, and AGL.

Google reviews give Kraken Data a 5.0 rating based on two reviews. Clients highlight the agency's deep experience in web analytics and CRO, structured breakdowns of site or app issues, and strong execution of improvements. One reviewer noted that few agencies do a great job of both consulting and execution, and that Kraken Data excels at both.

The agency's commercial details include a minimum budget range of $1,000 to $10,000 and an average hourly rate of $199. Kraken Data emphasizes a comprehensive approach that combines deep analytics with actionable CRO strategies, enabling clients to make informed, strategic decisions for sustainable digital growth.