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Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London. It combines attitudinal and behavioral data, research expertise, and technology platforms to help clients develop marketing strategies and pursue sustainable growth across more than 90 markets.
Kantar is a marketing data and analytics company founded in 1993 and headquartered at 6 More London Place, London, SE1 2DA, United Kingdom. The profile lists a team size of 1,000 employees and up, with both minimum budget and average hourly rate available by inquiry.
The company provides market research, combining attitudinal and behavioral data with research expertise and technology platforms. Kantar says its work helps clients understand why events occurred, shape future marketing strategies, and support sustainable growth across more than 90 markets.
Kantar serves automotive, beauty, fashion, retail, consumer goods, finance, and health care organizations. Its listed client types include small businesses, medium businesses, and enterprise or corporate clients. The profile names Audi, Zara, and Zespri among its clients and states that Kantar is a brand partner to 96 of the world's 100 biggest advertisers.
The profile displays a 4.2 rating from 46 Google reviews. Review sentiment is mixed: some reviewers praised the staff and office environment, while others reported concerns involving customer service, software changes, and unanswered communications.
Kantar's website is https://www.kantar.com/. Its listed office is near stores and meal options, although one Google reviewer noted a small flight of stairs at the entrance without a proper handrail.
Services
- Market Research
Industries Served
Team Size
Pros
- Global research coverage across more than 90 markets
- Combines attitudinal and behavioral data with research expertise and technology platforms
- Listed as a partner to 96 of the world's 100 biggest advertisers
Cons
- Google reviewers reported concerns about customer service, software changes, and unanswered communications
Client Review Analysis
Google reviews are mixed, with complaints about customer service and software management alongside positive comments about staff and the office environment. The profile shows a 4.2 rating from 46 Google reviews.