Joie Brands

Joie Brands is a boutique brand consultancy based in Dubai, United Arab Emirates, founded in 2008. The agency describes itself as "The Humanising Brands Strategic Consultancy" and focuses on creating brands that people want to spend time with, based on the belief that every brand should tell a story.

The agency employs fewer than 49 people and works with a minimum budget of $1,000 to $10,000, with average hourly rates available on inquiry. Joie Brands holds a 4.8 Google rating from four reviews.

Joie Brands develops brand strategies, brand identities and brand experiences, all grounded in a well-defined brand promise. Its service offering spans branding, logo design, package design, graphic design, product design, creative services and market research.

The agency's "Humanising Brands" approach treats brands like people with unique voices and personalities, aiming to help brands talk to audiences as humans rather than consumers. The team is led by Mo Saad, Brand Champion and Creative Director.

Joie Brands has worked with clients including The Camel Soap Factory, MISH MASH, Rove Hotels, Electra and EL Barrio. The portfolio includes the Mish Mash branding project, and the agency received press coverage in Gulf News for a camel milk soap created for Dubai Expo 2020.

Client reviews on Google are positive, with one client describing the experience as great and praising John, Laura and the team for being professional and helpful, providing good ideas and delivering a strong end result.