Mystrika
Initiative is a global media and branding agency founded in 1975 and headquartered in New York City. The agency builds brand Fame and customer Flow for ambitious brands including Amazon, Nike, and LEGO. Initiative employs 6,000 people across 90 markets.
Initiative is a global media and branding agency founded in 1975 and headquartered at 100 W 33rd in New York City. The agency describes its purpose as unlocking business growth for the world's most ambitious brands.
Initiative employs more than 6,000 people across 90 markets, with a DesignRush-listed team size of 1,000 and up. Its minimum budget and average hourly rate are both listed as available on request, and its DesignRush profile is unclaimed.
The agency's model centers on building Fame and Flow: uniting people in culture to create brand fame, and connecting individuals to their unique journeys to build customer flow. It also emphasizes media responsibility, creating plans that reflect community diversity, promote brand safety, and foster sustainability.
Initiative's client roster includes Amazon, Nike, Constellation Brands, Merck, LEGO, T-Mobile, Carnival, and Nintendo. It serves consumer goods, retail, beverage, pharmaceutical, telecommunications, and entertainment brands.
Initiative holds a 5.0 Google rating based on a single review. The agency was also cited in a DesignRush article on B2B purchase emotion.
Services
- Branding
- Media planning
Industries Served
Team Size
Pros
- Global reach with 6,000 staff across 90 markets
- Established track record since 1975
- Client portfolio includes Amazon, Nike, LEGO, and T-Mobile
Client Review Analysis
One Google review gives a 5.0 rating.