Mystrika
InBold is a 360-degree agency that finds, creates, and reimagines stories for brands, ensuring they resonate with the right audience. The agency helps global brands connect to Nordic audiences and Nordic brands connect to global audiences. Founded in 2006, InBold has 100-249 employees and offers services including public relations, marketing production, performance marketing, digital marketing, design and branding, and social media marketing.
InBold is a 360-degree agency founded in 2006, headquartered in Copenhagen, Denmark. The agency employs between 100 and 249 people and operates with a minimum budget of $1,000 to $10,000 and an average hourly rate of $150 per hour. InBold describes its mission as finding, creating, and reimagining stories for brands, ensuring these stories resonate with the right audience and are delivered precisely across channels from news articles to social media screens to public squares.
The agency offers a comprehensive suite of services including public relations, marketing production, performance marketing, digital marketing, communication, design and branding, brand activation, social media marketing, influencer marketing, corporate communication, sustainability and climate, and issues management. InBold also provides web design, IT services, content marketing, direct marketing, web development, and graphic design. The agency specializes in social media expertise, particularly in influencers and Instagram.
InBold helps brands from across the world connect to Nordic audiences and helps Nordic brands connect to global audiences. The agency has worked with a wide range of clients including Coca-Cola, Pandora, Marc Jacobs, Electrolux, Singapore Airlines, Nordea, Driscoll's, EasyPark, and many others. Portfolio projects span industries such as food and beverage, fashion, finance, retail, and entertainment.
The agency has received one DesignRush review with a perfect 5.0 rating. The reviewer, Stephen Murray, CEO at Bingeable, stated: "The Essencius Team took on our challenging project and got more coverage than we could have imagined. They are smart, energetic and a delight to work with." The review was for a public relations project in the entertainment industry.
InBold's portfolio includes numerous campaigns such as the #OpenToBetter influencer and PR strategy, a PR event with Michelin chefs and Singapore Airlines, augmented reality brand activation for Nordea, brand activation for Marc Jacobs, and integrated brand love events for PANDORA. The agency has also executed campaigns for Coca-Cola including product launches, local activations, and the Coca-Cola Juletruck. Project budgets typically range from $20,000 to $100,000, with some larger campaigns up to $250,000.
The agency has earned multiple industry awards including a 2018 PR News CSR Awards Honorable Mention, 2017 DEMA Awards B2C Event of the Year, 2014 PR Tigeren Best Execution of PR Campaign, and several Digital Impact, Mashie, Summit International, and Danish Internet Awards. InBold's team includes managing partners with expertise in strategy, concepts, client relations, PR, communication, and crisis management.
Services
- Public Relations
- Marketing Production
- Performance Marketing
- Digital Marketing
- Communication
- Design & Branding
- Brand Activation
- Social Media Marketing
- Influencer Marketing
- Corporate Communication
- Sustainability & Climate
- Issues Management
- Web Design
- IT Services
- Content Marketing
- Direct Marketing
- Web Development
- Graphic Design
Team Size
Pros
- Clients report high coverage and positive working relationship, as noted in a DesignRush review.
- Extensive experience with global brands such as Coca-Cola, Pandora, Marc Jacobs, and Singapore Airlines.
- Award-winning campaigns with multiple industry awards including PR News CSR Awards and DEMA Awards.