Impacto

Impacto is a digital marketing agency founded in 2020, headquartered in Birkenhead, Auckland, New Zealand. The agency focuses on delivering measurable improvements in leads, conversions, and revenue for clients across construction, healthcare, professional services, and manufacturing. With a team of under 49 employees, Impacto operates with a minimal budget of $1,000 - $10,000 and an average hourly rate of $100/hr, offering no lock-in contracts or hidden fees.

The agency specialises in Google Ads management, SEO, Meta Ads, and website design, all built around commercial outcomes. Services include full campaign setups, ongoing optimisation, technical SEO, landing page development, and conversion rate optimisation (CRO). Impacto also integrates AI-driven strategies across search and content to help clients appear in both traditional search results and AI-generated answers.

Impacto's areas of expertise cover digital marketing, PPC, SEO, social media, and web design. Specific capabilities include construction marketing, lead generation, performance marketing, display advertising, Facebook and Instagram ads, generative engine optimization, link building, local optimization, on-page and technical SEO, B2B social media marketing, landing page design, mobile-first responsive design, and eCommerce.

The agency serves medium businesses and enterprise/corporate clients across ten industries: construction, dental, healthcare, finance, energy & mining, home & garden, corporate services, automotive, legal, and manufacturing. Notable clients include Minetek, BetterVent, Casa Olivetta, Endorfix, DavisPainters, and Finax.

Impacto holds a 5.0 Google rating from 13 reviews. Clients consistently praise the team's communication, responsiveness, and ability to deliver real results. One client noted that their business is on track to reach a seven-figure valuation thanks to Impacto's work, while others highlight the agency's strategic approach, technical knowledge, and willingness to go beyond the original scope.

The agency's portfolio includes projects such as Google Ads and website development for Davis Painters Auckland, SEO and Google Ads for a tiles retailer, and a multi-channel campaign for a home ventilation company, with budgets ranging from $20K to $250K over 48 months. Impacto's team includes co-founder Caleb Young, an SEO and AI search strategist, and founder Mauricio Acuña, who manages over $720K in annual Google Ads spend.