Image Group International

Image Group International (IGI) is a personal brand image advisory firm founded in 1989 and headquartered in South Yarra, Victoria, Australia. The agency is recognized as Australasia's leading personal brand image advisor, with extensive experience across the APAC market including China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Japan, Korea, and the USA. IGI helps individuals and businesses grow and monetize their personal and corporate brands through a holistic approach that maximizes business, career, and personal success.

The agency employs under 49 people and does not publicly disclose minimum budgets or hourly rates, encouraging prospective clients to inquire directly. IGI's core values are based on first principles, inspiring the team to create and execute client strategies with positivity. The agency's differentiation stems from an uncommon approach to positioning individuals and organizations, focusing on sustainable impact across all aspects of life.

IGI offers three main service categories: reputation management, branding, and business consulting. Under branding expertise, the agency provides brand messaging, brand positioning, brand strategy, and employer branding. Business consulting expertise includes business management consulting and corporate coaching. The agency's holistic approach encompasses 360° digital branding with authority positioning across all social and mainstream media, career reinvention, purposeful self-leadership, and total reputation management both in-person and virtual.

The agency serves a diverse range of industries including IT, fintech, banking, pharmaceuticals, medical, law, politics, education, telecoms, media, entertainment, sport, retail, luxury fashion, and lifestyle. IGI has engaged with Fortune 500 brands such as BHP, PWC, Kellogg's, IBM, HP, HSBC, Goldman Sachs, LVMH, L'Oréal, GE, Disney, FIFA, and the AFL. Other notable clients include AmCham, AusPost, Xerox, and the Australian Government.

Google reviews give Image Group International a 5.0 rating from 12 reviews. Clients consistently praise founder Jon Michail's mentorship, strategic guidance, and the transformative impact on their personal and professional lives. Reviewers describe the experience as life-changing, noting the depth of knowledge, personalized sessions, and the agency's ability to help clients understand themselves and achieve their goals.

The agency's advice is based on real-world application and hands-on practitioner experience, backed by independent research. IGI's extensive worldwide network helps open new doors for clients, and the team is guided by core values that inspire positivity in all that they do. With over 37 years of experience, Image Group International continues to help leaders, entrepreneurs, and changemakers build and leverage their personal brand management across a wide range of sectors.