Identity is a fully integrated public relations agency based in Birmingham, Michigan, serving clients across the United States since 1998. It delivers media relations, marketing, social media, and creative services focused on measurable value creation. The agency works with medium businesses and enterprise clients across ten industries.
Identity is a fully integrated, award-winning public relations agency headquartered in Birmingham, Michigan. Founded in 1998, it partners with clients across Michigan and throughout the United States to craft and execute strategic communications programs. The agency's core services, including media relations, marketing, social media, and creative work, are integrated to generate awareness, build clarity, and earn credibility for the brands it serves.
The agency operates with under 49 employees and reports a minimum budget of $1,000 to $10,000 with an average hourly rate of $200. Its headquarters are located at 300 Park St, Suite 265, Birmingham, Michigan 48009, United States. The firm emphasizes a relationship-driven culture focused on value creation and delivering meaningful, measurable results.
Identity's service offering spans public relations, content marketing, digital marketing, advertising, social media marketing, email marketing, PPC, SEO, branding, and event marketing. Areas of expertise include advertising across B2B, B2C, experiential, and promotional marketing; brand design, messaging, and strategy; digital marketing including content creation, copywriting, integrated and performance marketing; email marketing with CRM and PR outreach; media planning; PPC via Google Ads and YouTube; PR covering crisis management, digital PR, investor relations, and online reputation management; SEO for B2B, local, and on-page optimization; and social media across Facebook, Instagram, LinkedIn, TikTok, Twitter, and influencers.
Identity serves industries including hospitality, real estate, retail, manufacturing, health care, government, food and beverage, education, higher education, and finance. The agency primarily works with medium businesses and enterprise or corporate clients.
On Google, Identity holds a 5.0 rating from five reviews. One published review from May 2017, attributed to Rom LaPointe, simply states "What a great team!" The agency's public review volume is limited.
Identity's client roster includes Hudsonville Ice Cream, Absopure, Detroit Country Day Schools, Easton, Motown Museum, Adesa, Farbman Group, Light Guide Systems, Verizon, and WeWork.
Services
- Public Relations
- Content Marketing
- Digital Marketing
- Advertising
- Social Media Marketing
- Email Marketing
- PPC
- SEO
- Branding
- Event Marketing
Industries Served
Team Size
Pros
- Holds a perfect 5.0 Google rating from five reviews.
- Fully integrated agency covering PR, marketing, social media, and creative services.
- Established in 1998 with a client roster including Verizon, WeWork, and Easton.
Cons
- Limited public review history, with only five Google reviews visible.
Client Review Analysis
Identity holds a 5.0 Google rating from five reviews, with one client describing the team as great.