Hype Machine is a Queensland-based PR agency specialising in media training, crisis communications and online reputation management for Australian organisations. Led by a former print journalist, the agency provides an insider's perspective on media relations and reputation protection.
Hype Machine is a Queensland-based PR agency specialising in media training, crisis communications, and online reputation management for Australian organisations. Founded in 2024, the agency is led by a former print journalist with hands-on experience in high-stakes public relations. Hype Machine brings an insider's perspective to every engagement, understanding how journalists think, what makes a story land, and how to protect a brand's reputation under pressure.
The agency operates with a team of under 49 employees and maintains a minimal project budget under $1,000 with an average hourly rate of $149. Hype Machine's headquarters are located in Mackay, Queensland, Australia. The agency serves clients across Australia, including executives, healthcare professionals, mining and resources companies, and government representatives.
Hype Machine offers a comprehensive range of PR services including media training, crisis communications, online reputation management, B2B PR, corporate communications, digital PR, and public affairs. The agency provides on-camera coaching, crisis simulations, reputation repair, and strategic media positioning. These services are grounded in real-world newsroom experience, ensuring clients can communicate with clarity and confidence when it matters most.
The agency serves a diverse set of industries including corporate services, energy and mining, fintech, health care, higher education, legal, media and communications, public administration, public safety, and real estate. Hype Machine works with small businesses, medium businesses, and enterprise/corporate clients, tailoring its approach to each client's specific needs and communication challenges.
Hype Machine's client roster includes Nutrition For A Healthy Life and Landmark Visuals. The agency's portfolio demonstrates its ability to deliver results for Australian organisations across multiple sectors. While the agency does not currently have Google reviews, its DesignRush profile highlights its expertise in media training, crisis communications, and online reputation management.
Services
- Public Relations
- Reputation Management
Industries Served
Team Size
Pros
- Led by a former print journalist with real-world newsroom experience
- Specializes in media training, crisis communications, and online reputation management