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Humo Rojo is a crossmedia advertising agency based in Buenos Aires, Argentina, founded in 2008. The agency develops strategies and creative work across all communication platforms, from online to offline and vice versa. It serves bold brands with ATL, digital, and BTL services.
Humo Rojo is a crossmedia advertising agency founded in 2008 and headquartered in Buenos Aires, Argentina. The agency positions itself as a creative partner for bold brands, offering integrated solutions that span ATL (above the line), digital, and BTL (below the line) channels. Its tagline "Somos #hacedorxs" reflects a hands-on, maker-oriented culture.
The agency operates with a team of under 49 employees and maintains a minimum project budget of $10,000 to $25,000, with an average hourly rate of $150. Leadership includes CEO/Founder Tata Varela, who has over 30 years of advertising experience and previously held roles at Ogilvy, BBDO, and Telefe. Executive Creative Director Guillermo Bagnato brings 25+ years of experience from agencies like R/GA and DDB, with award recognition from Cannes Lions and Clio.
Humo Rojo's service offerings cover advertising, social media marketing, digital services, creative services, digital strategy, branding, AI development, content marketing, digital marketing, and video marketing. Areas of expertise include AI automation, broadcast video advertising, experiential marketing, brand strategy, media buying, PPC (including Google Ads, Facebook, Instagram, LinkedIn), SEO consulting, and web design. The agency also has capabilities in audio production, music production, and scriptwriting.
The agency serves a diverse range of industries including agriculture, electronics, fintech, health care, consumer goods, construction, HR, and food and beverage. Client types range from startups and small businesses to medium businesses and enterprise/corporate organizations. Notable clients include Whirlpool, Clorox, PepsiCo Argentina, Midea Argentina, and Ente de Turismo de Puerto Madryn.
Google reviews give Humo Rojo a 4.6 rating from 14 reviews. Clients describe the agency as "creative, innovative, brilliant" and praise its cross-media expertise. One review notes "good service" and another calls it "cross media at its finest." However, a single 3-star review states "Venden mucho humo" (they sell a lot of smoke), indicating some dissatisfaction.
The agency's portfolio includes integrated marketing campaigns such as "MADR YN ARGENTINA" (budget $20K-$100K, 12 months), brand positioning work like "Transforming Together" ($5K-$20K), and advertising campaigns like "Innovating with every wash" for Whirlpool ($20K-$100K, 3 months). Other projects include "We are Growth" brand strategy ($100K-$250K, 12 months) and "One Job. One Purpose" integrated marketing ($5K-$20K).
Services
- Advertising
- Social Media Marketing
- Digital Services
- Creative Services
- Digital Strategy
- Branding
- AI Development
- Content Marketing
- Digital Marketing
- Video Marketing
Industries Served
Team Size
Pros
- Clients describe the agency as creative, innovative, and brilliant, with cross-media expertise.
- The team includes experienced leaders with backgrounds at Ogilvy, BBDO, R/GA, and DDB.
- Portfolio includes integrated campaigns for major brands like Whirlpool, Clorox, and PepsiCo Argentina.
Cons
- One Google review states "Venden mucho humo" (they sell a lot of smoke), indicating perceived overpromising.
Client Review Analysis
Google reviews highlight creativity, innovation, and cross-media excellence, though one review expressed dissatisfaction.