Humble Bunny

Humble Bunny is a digital marketing agency founded in 2009 and headquartered in Shibuya, Tokyo. The agency focuses exclusively on helping global brands succeed in the Japanese market through conversion optimization, localization, and multi-channel digital strategies. It employs fewer than 49 people and maintains an average hourly rate of $95, with project budgets typically ranging from $1,000 to $10,000.

The agency's core differentiator is the LocaRISE framework, a trademarked system of eight "Lenses" that analyze Japanese consumer decision-making. This framework was developed in response to data showing that 96.9% of localized brands underperform in Japan. Humble Bunny uses LocaRISE to guide website design, advertising creative, and overall marketing strategy, reporting an average ecommerce sales increase of 5.7x and a lead increase of 5.8x across clients.

Humble Bunny offers a comprehensive suite of services including PPC, digital marketing, SEO, eCommerce development, web design, social media marketing, and web development. Within digital marketing, the agency specializes in performance marketing and SEM. It also provides support for Amazon and Rakuten marketplaces, e-commerce CRO, digital PR, and overall marketing strategy for Japan market entry.

The agency serves a wide range of industries including fashion, luxury, ecommerce, beauty, retail, food and beverage, hospitality, manufacturing, sports, and transportation & logistics. Client types range from startups to enterprise/corporate organizations. Notable clients include Ralph Lauren, American International Group, Coca Cola East Japan, Bose, Finnair, APA Hotels, SK-II, and the Rugby World Cup.

Google reviews give Humble Bunny a 4.3 rating based on 17 reviews. Clients consistently praise the agency's professionalism, creativity, timely communication, and dedication to results. One long-term client noted the agency's advanced reporting and 3/2/1 analysis framework, while another highlighted their proactive approach and ability to tackle technical challenges across platforms.

The agency maintains a high client retention rate, with 19 out of every 20 contracts renewing. This reflects strong customer service and flexibility. Humble Bunny also has a diverse network of partners and past employees to offer a full multi-channel approach once conversion and localization are performing. The agency's portfolio includes work for major global brands across multiple channels and platforms.