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Hooton

Name: Hooton
Address: Amsterdam, Netherlands

PR & Reputation Management Amsterdam, Netherlands

Reviewed by Mystrika Genie · Last updated August 1, 2026

Hooton is an independent B Corp-certified PR agency based in Amsterdam. It specializes in tailored public relations for companies making societal and cultural impact. The agency works with clients in creative, retail, lifestyle, and travel sectors.

Hooton is an independent PR agency based in Amsterdam, founded in 2014. The agency is B Corp certified, emphasizing sustainability and social impact in its work. Hooton specializes in tailored public relations for companies that aim to make a real societal and cultural difference.

The agency has under 49 employees and offers services with a minimum budget of $1,000 to $10,000 and an average hourly rate of $150. Hooton's team includes experienced professionals such as founder Heloise Hooton, who has over 20 years of experience leading global campaigns, and PR director Gemma Cooney, who has worked with brands like Spotify and adidas.

Hooton's services include public relations, brand messaging, brand strategy, media planning, out of home advertising, print, corporate communications, crisis management, event management, and online reputation management. The agency's areas of expertise cover branding, media buying, and PR.

The agency serves a diverse range of industries including food and beverage, media and communications, design, corporate services, crypto, hospitality, nonprofit, and retail. Hooton works with small businesses, medium businesses, and enterprise or corporate clients.

Hooton's portfolio includes public relations work for clients such as Tylko, Pride Amsterdam, GUT, and Wieden+Kennedy. The agency has also worked with RSA and Vayner Media. No Google reviews are available for the agency at this time.

Services

Public Relations
Brand Messaging
Brand Strategy
Media Planning
Out of Home
Print
Corporate Communications
Crisis Management
Event Management
Online Reputation Management

Industries Served

Food and Beverage Media & Communications Design Corporate Services Crypto Hospitality Nonprofit Retail

Team Size

Under 49

Pros

B Corp certified independent PR agency
Specializes in societal and cultural impact
Experienced team with global campaign expertise

Frequently Asked Questions

Hooton offers public relations services including brand messaging, brand strategy, media planning, out of home, print, corporate communications, crisis management, event management, and online reputation management.

Hooton serves food and beverage, media and communications, design, corporate services, crypto, hospitality, nonprofit, and retail industries.

Yes, Hooton is a B Corp-certified agency, reflecting its commitment to sustainability and social impact.

Hooton is headquartered in Amsterdam, Netherlands at Tussen de Bogen 38, 1017 AZ.

Hooton projects typically have a minimum budget between $1,000 and $10,000 with an average hourly rate of $150.

Hooton has under 49 employees.

Hooton works with small businesses, medium businesses, and enterprise or corporate clients.

Yes, crisis management is one of Hooton's PR expertise areas.

Hooton has worked with clients such as GUT, Tylko, RSA, Vayner Media, Pride Amsterdam, and Wieden+Kennedy.

Sustainability is a core value for Hooton, and the agency partners with companies that share a commitment to a purpose-driven, environmentally-conscious future.

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