Holini

Holini is a PPC and analytics agency founded in 2016, headquartered in Tallinn, Estonia. The agency specializes exclusively in B2B tech, offering services that align PPC, landing pages, and analytics to create predictable pipeline growth while keeping customer acquisition costs under control. Holini employs only senior specialists and accepts only 3-4 new partnerships per quarter to maintain high-quality execution.

The agency's commercial model includes a minimum budget of $25,000 to $50,000 and an average hourly rate of $149. With a team size under 49, Holini has been trusted by a wide range of B2B tech companies, including growth-phase firms like Omnisend ($55M+ ARR), Zone ($8M+ ARR), and Cherry Servers ($7.2M+ ARR), as well as VC-backed category leaders such as Veriff (Series C), Booksy (Series C), and Smartcat (Series C).

Holini's core services include PPC management and big data analytics. The agency's areas of expertise cover Google Ads, Bing, LinkedIn Ads, Google Shopping, account-based marketing, growth marketing, performance marketing, and SaaS marketing. Industries served include software and IT services, media and communications, hardware and networking, fintech, and HR. Client types range from small businesses to enterprise and corporate organizations.

The agency's portfolio demonstrates strong results across multiple B2B tech clients. Notable case studies include increasing Livespace's monthly MQL volume from paid search by 37% in six months, driving 171.34% revenue growth for Cherry Servers, tripling Veriff's opportunity pipeline value in three months while lifting pipeline ROAS by 377%, and decreasing Zebra BI's cost per trial by 70% in five months.

Holini maintains a 5.0 rating on Google from five reviews. Clients consistently praise the agency's ability to solve complex tracking problems, the senior-level expertise of the team, and effective communication. One reviewer noted that after struggling with tracking issues across multiple agencies, Holini's team understood the problem instantly and provided clear, actionable solutions.

The agency's leadership includes co-founders Andres Ruul (CEO) and Taavi Kalvi (CTO), along with a team of senior PPC specialists, analytics developers, and operations staff. Holini's approach is built on three core principles: deep B2B tech specialization, proven systematic processes, and exclusive use of senior specialists to ensure full ownership of results.