Havas Sports & Entertainment

Havas Sports & Entertainment (HSE) is an international network of dedicated experts in sports, music, and entertainment, positioned at the core of the Havas Group across its 46 Villages worldwide. In the USA, the agency was formed by merging the award-winning experiential unit ignition and content group Cake, bringing together a combined client list that includes The Coca-Cola Company, Harley-Davidson, LVMH, TracFone, Delta, and Under Armour. The team is deployed in New York City, Atlanta, Boston, and Chicago, providing integrated services that connect people with brands through their passions.

The agency focuses on optimizing brand investments through partnerships, experiences, and stories. HSE creates thoughtful lead strategies that fuel authentic partnerships, amplified by imaginative experiences and engaging content. The core service offered is experiential marketing, with industry experience in marketing and advertising. The agency's audience specialties include Gen Y (Millennials) and Gen Z, and it has global expertise in B2C, influencer strategy, and sports marketing.

Havas Sports & Entertainment has a team size of over 100 employees and maintains offices in Atlanta (primary), New York, Chicago, and Boston. The agency is part of the Havas Group affiliation. On Agency Spotter, the agency has a rating of 4.5 from two client reviews. One reviewer praised the "great experience and detail orientated" approach, while another highlighted "creative excellence" that helped simplify complex technical information for a customer resource center that attracted over 11,000 visitors.

The agency's portfolio includes work for major brands such as Delta Air Lines and Georgia Power. The client review from Jim Wixson of Georgia Power noted that the agency's ignition unit reduced volumes of technical information and made it understandable, resulting in a wow experience for visitors. The agency is verified on Agency Spotter and has been added to 15 lists and shared 8 times.