happyplankton

happyplankton is a boutique digital agency founded in 2008 and based in Invercargill, New Zealand. The agency positions itself as an affordable partner for small and medium businesses, offering custom digital marketing and web development solutions to generate more leads and improve return on investment.

The agency operates with a team of fewer than 49 employees. Its typical project minimum budget is $1,000 to $10,000, and hourly rates are determined on a per-inquiry basis. The agency emphasizes a tailored approach to ensure clients receive services that fit their budget and goals.

happyplankton's service offerings span web development, search engine optimization (SEO), social media marketing, WordPress website design, eCommerce development, and pay-per-click (PPC) advertising. The agency has expertise in a variety of platforms and tools, including WordPress for CMS, Linux servers for hosting, and front-end development. Digital marketing specialties include B2B and B2C strategies, copywriting, lead generation, and marketing consulting. The agency's PPC knowledge covers Bing, Google Ads, and Google Shopping, while social media work focuses on Facebook and LinkedIn. In eCommerce, happyplankton is experienced with both Shopify and WooCommerce. The agency also works with site builders like Squarespace and Wix and provides landing page design, responsive design, and website redesign services.

The agency serves a diverse range of industries, including nonprofits, media and communications, eCommerce, corporate services, education, legal, entertainment, social networks, and restaurants. Its client base consists primarily of small and medium-sized businesses.

happyplankton is led by owner-operator Matt Hancock, who holds a Bachelor in Digital Media. Previous clients include Colonial on Tay Motel, Frewza Boats, Pursuit Legal, and Stewart Island Hunting Charters. These examples reflect the agency's ability to deliver tailored web and marketing solutions across various sectors.

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