Mystrika
Groupe Zebra is an international innovation and design consultancy specializing in business transformation, brand strategy, customer experience, and product innovation. The agency uses a proprietary Oblique Vision Process rooted in anthropology and collective intelligence. It serves clients across consumer goods, food, mobility, healthcare, luxury, industry, sports, services, and habitat sectors.
Groupe Zebra is an international innovation and design consultancy founded in 1986. The firm specializes in business transformation, brand strategy, customer experience, and product innovation, combining expertise in anthropology, strategy, design, and technology. Its multidisciplinary teams operate from offices across Europe, North America, Asia, and Africa.
The agency employs the proprietary Oblique Vision Process, a human-centered methodology rooted in anthropology and collective intelligence. This approach studies behaviors, needs, and cultural shifts to identify opportunities that traditional market analysis often overlooks, enabling the design of innovative products, services, brands, and experiences. Groupe Zebra states that it combines creativity, AI-powered insights, and a focus on return on investment.
Groupe Zebra offers a comprehensive range of services including product design, package design, branding, graphic design, business consulting, logo design, creative services, digital strategy, design services, and print design. Areas of expertise encompass accounting, branding, business consulting, creative, digital marketing, graphic design, market research, product design, UI/UX, and web design.
The agency serves a diverse set of industries such as consumer goods, agriculture, automotive, electronics, food and beverage, luxury, beauty, corporate services, and fashion. It works with small businesses, medium businesses, and enterprise or corporate clients. Notable clients include Michelin, Burger King, Valrhona, Tour de France, and Babolat.
Client reviews on Google reflect a 5.0 rating based on four reviews, indicating strong satisfaction. Groupe Zebra has also earned numerous awards including the German Design Award, Eurobike Design & Innovation awards, and Grand Prix Syntec Conseil.
The portfolio showcases projects for brands like Actura, mylight150, Nutrisens, Michelin, Musée de la Romanité, Tryba, Velecta, La Boulangère, Lapierre, and Aixam, typically with budget ranges of $5K–$20K per project. The agency demonstrates results across product design, branding, and website redesign.
Services
- Product Design
- Package Design
- Branding
- Graphic Design
- Business Consulting
- Logo Design
- Creative Services
- Digital Strategy
- Design Services
- Print Design
Industries Served
Team Size
Pros
- Uses a proprietary human-centered methodology (Oblique Vision Process) that combines anthropology and collective intelligence.
- Has won multiple design and innovation awards including German Design Award, Eurobike Design & Innovation, and Grand Prix Syntec Conseil.
Client Review Analysis
Holds a 5.0 rating on Google from 4 reviews, indicating high client satisfaction.