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Goodpatch is an independent design company founded in 2011 that provides user research, strategy, UX/UI design, app development, and immersive AR/VR experiences. It operates studios in Tokyo, Berlin, and Munich with a team of about 160 people. The agency also builds in-house products including Prott and Athena.
Goodpatch is an independent design company driven by the mission to prove the power of design. It collaborates with a network of global corporate partners to solve complex problems using a human-centered approach, with creating lovable products at the core of its work. The agency was founded in 2011 by Naofumi Tsuchiya after he moved back to Tokyo from Silicon Valley.
The company employs a diverse team of about 160 people across three studios in Tokyo, Berlin, and Munich. Its headquarters is located at Oranienstraße 6 in Berlin, Germany, with additional offices at Karlstraße 36 in Munich and VORT Shibuya South in Tokyo. Goodpatch lists a minimum project budget of $1,000 to $10,000 and an average hourly rate of $110.
Goodpatch's offering includes user research, strategy, UX/UI design, app development, and immersive AR/VR experiences, all embedded in an ecosystem shaped through organizational design, including the creation of in-house design teams and ventures. The agency lists UI/UX design, product design, branding, and VR/AR among its core services.
Its partners span insurance, automotive, finance, mobility, and health, including Renault-Nissan, R+V Versicherung, Mimi Hearing, Deutsche Börse, MUFG, Zenjob, emmy Sharing, and NTT DATA. Client names listed on the profile also include Daimler, Unipos, and Lykon.
Beyond client work, Goodpatch develops in-house products, including Prott, a prototyping tool for mobile apps, and Athena, a cross-reality tool for designing and testing connected-car experiences. Its company portfolio also includes Anywhere, a fully remote design team; ReDesigner, a career platform for designers; and Designer's Gym, an educational online community.
Representative portfolio work includes a product design project for R+V Versicherung on designing insurance services from within, plus UI/UX design projects for Lykon on tackling health at home and for emmy on advancing scooter sharing. The agency holds a 4.9 out of 5 rating from 8 Google reviews, with reviewers commenting on its product meetups, cozy office, and positive employer reputation.
Services
- UI/UX Design
- Product Design
- Branding
- VR/AR
- User Research
- Strategy
- App Development
Industries Served
Team Size
Pros
- Rated 4.9 out of 5 on Google from 8 reviews
- Team of about 160 designers across studios in Tokyo, Berlin, and Munich
- Develops in-house products such as Prott and Athena, demonstrating design depth
Client Review Analysis
Positive Google reviews praise Goodpatch's product meetups and friendly office; the agency holds a 4.9 rating from 8 reviews.