GMA

Founded in 2012 by Olivier Vérot and Philip Qian, Gentlemen Marketing Agency (GMA) is a marketing and sales agency specialized in the Chinese market. The agency has provided consulting and direct operations to over 1,000 companies and is trusted by global leaders including LVMH, Damac, RedBull, and CondéNast. In 2022, GMA launched a Luxury Division to serve luxury and fashion brands, staffed with talent from LVMH and L'Oréal.

The agency employs a team of 50 to 99 professionals and maintains headquarters in Shanghai, China. Minimal project budgets start at $1,000 and go up to $10,000, with an hourly rate available on inquiry. GMA's team includes Chinese designers, copywriters, sales assistants, and e-commerce managers who provide end-to-end support for brands entering China.

GMA offers public relations and online reputation management services, focusing on enhancing brand reputation and visibility in the Chinese market. The Luxury Division provides tailored services such as marketing activations and press releases, blending French attention to brand DNA with local content localization. The agency's services are designed to help brands grow and perform effectively in China.

The agency primarily serves the fashion, luxury, and lifestyle industries, working with high-end fashion houses like Gucci, Chanel, and Hermes, as well as lifestyle brands such as Louise Misha and Vogue. GMA's client base ranges from prestigious luxury conglomerates to smaller beautiful brands, reflecting its versatility across market segments.

Client feedback indicates high satisfaction with GMA's work quality, value, and communication, though some minor delays in project delivery have been noted. The agency's innovative approaches and clear communication are frequently praised, and pricing is considered competitive compared to industry standards.

GMA's portfolio includes work for notable names such as LVMH, Gucci, Chanel, and Vogue, demonstrating its capability to serve top-tier luxury brands. The agency has successfully helped brands develop and adapt their presence in China, with one client highlighting high-quality work in brand development and local market adaptation.