Gaddafi Rusli is a hands-on product design leader and founder of Instance.design, a boutique design studio established in 2024. The studio helps startups, agencies, and product teams craft intuitive user experiences and align design with business goals.
Gaddafi Rusli is a hands-on product design leader who combines strategic thinking with practical execution. Across multiple companies and industries, he has built and refined digital products that prioritize usability, performance, and meaningful user engagement. His work is described as visually appealing while grounded in real-world functionality and business needs.
Founded in 2015, the practice operates as a remote company headquartered in Kuala Lumpur, Malaysia, with a team of under 49 people. Minimum budgets and average hourly rates are available on inquiry. In 2024, Gaddafi Rusli founded Instance.design, a boutique design studio dedicated to helping startups, agencies, and product teams bring ideas to life through modern and efficient design.
The studio's expertise spans mobile app design and development, product design, and UI/UX design. Gaddafi collaborates closely with clients to craft intuitive user experiences, refine product direction, and ensure design aligns with both user expectations and business goals.
Clients include Shotsnapp, ICONSVG, and Gantung. The published portfolio features Lumnea, a mobile app development project.
Beyond client work, Gaddafi Rusli builds small tools and side products to experiment and stay connected to hands-on development. He also speaks at events and workshops on product design, leadership, and innovation. No Google review sentiment data is available for this profile.
Services
- Mobile App Design and Development
- Product Design
- UI/UX Design
Industries Served
Team Size
Pros
- Hands-on product design leader blending strategy with practical execution
- Founded Instance.design, a boutique studio for startups, agencies, and product teams
- Experience across multiple companies and industries focused on usability and engagement
- Active in the design community through talks and workshops