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Edition is a UX design agency founded in 2020, offering full-service UX research and design including user interviews, surveys, testing, persona development, information architecture, prototyping, and interface design. They also provide usability testing, UX audits, continuous optimization, and design system development.
Edition is a full-service UX research and design agency founded in 2020 and headquartered in Auckland, New Zealand. The agency employs under 49 professionals and offers a comprehensive range of services including user interviews, surveys, usability testing, persona development, information architecture, prototyping, interface design, UX audits, continuous optimization, and design system development. Edition's process is research-driven, ensuring every product is built around real user feedback and validated before launch.
The agency's commercial details indicate that both minimum budget and average hourly rate are available upon inquiry. Edition serves a diverse set of industries including agriculture, retail, consumer goods, and corporate services, and works primarily with medium businesses and enterprise/corporate clients. The agency also has experience with technology startups and university-based research teams.
Edition's service offering is focused on UI/UX design, with a strong emphasis on user research and validation. They support digital platforms ranging from web apps to mobile and enterprise software, helping clients maintain user-friendly, scalable, and business-aligned products. Beyond initial design, Edition provides ongoing usability testing, audits, and design system development to support long-term optimization.
Client reviews sourced from Google give Edition a perfect 5.0 rating based on 46 reviews. Reviewers consistently highlight the agency's world-class quality, clear communication, genuine enthusiasm, and collaborative approach. Clients note that Edition listens carefully to briefs, delivers on time and budget, and treats non-commercial projects with the same care as commercial ones. Specific praise is given for their strategic thinking, attention to detail, and ability to produce polished, intuitive designs.
Edition's portfolio includes notable clients such as Kernel, EROAD, and Optimal. Detailed case studies from Google reviews mention projects for Zipp (platform build including research, brand strategy, website development, wireframes, UI design, and software development), Headstrong (youth-focused digital mental health platform), Ternary (zero-emission energy startup brand identity and online positioning), and Snowball (investment platform brand refresh and UX redesign). These projects demonstrate Edition's capability across brand strategy, UX design, and development support.
The agency's approach is characterized by a deep dive into client identity and business goals, concise meetings, strategic recommendations, and purposeful design decisions. Edition has been recognized for helping clients win design awards and for setting strong UX foundations that support future growth. Their combination of research rigor, creative energy, and technical capability makes them a trusted partner for companies seeking end-to-end UX and brand expertise.
Services
- UI/UX Design
Industries Served
Team Size
Pros
- Consistently delivers world-class quality with clear communication and genuine enthusiasm for client projects.
- Listens exceptionally well to client needs while staying conscious of budget and timeline constraints.
- Takes non-commercial and startup projects seriously, treating them with the same care and creativity as commercial work.
Client Review Analysis
Clients consistently praise Edition for world-class quality, clear communication, and collaborative approach. Reviewers highlight the agency's ability to listen, deliver on time and budget, and produce polished, user-friendly designs.